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Telemundo and mun2 have been selected to receive the prestigious NAMIC Excellence in Multicultural Marketing (EMME) Awards in the Marketing Tactics Division II. Telemundo placed first in the Direct Mail Category for its innovative Al Rojo Vivo con Maria Celeste direct mail promotion. mun2 also earned a first place nod, in the Out of Home Category, for its VJ wall poster campaign. In addition, mun2 placed second in the Television Category for its on-air promotional campaign for the mun2 hit show "Pitbull's La Esquina." Winners will be recognized during a special session at the 21st Annual NAMIC Conference, on Monday, September 17, 2007 at The Hilton in New York City.
“We are very honored by this recognition,” said Don Browne, President, Telemundo. “Our Telemundo and mun2 consumer marketing teams are the best in the business and we take great pride in knowing our audience, and knowing how to best reach them and understanding their needs.”
In addition, the trade publication CableWorld will select winners to be featured in their September 10th issue in conjunction with the conference.
The award-winning, direct mail campaign promoted one of Telemundo’s marquee news properties, Al Rojo Vivo con Maria Celeste. Telemundo Consumer Marketing collaborated with the News and Research departments to produce and distribute DVDs featuring a compilation of Al Rojo Vivo segments targeted to news watchers in Los Angeles with impressive results. The campaign, which also marked the show’s fifth anniversary, included a sweepstakes element.
The award-winning out-of-home mun2 VJ campaign was conceived by the mun2 marketing team and consisted of wall posters designed in-house that were created to raise awareness of the mun2 brand and on-air talent. The posters featured the network’s VJs Frankie Needles, Yasmin Deliz, Renato Lopez and Crash with the tagline “mun2 is TV for Latino Youth.” The campaign launched in New York in October of 2006.
Also garnering a second place win in the Television Category was the on-air promotional campaign for the mun2 hit show "Pitbull's La Esquina.” Created by mun2’s in-house on-air promos team, the spots feature the top-selling Cuban-American rap star Pitbull as never-before-seen, joking around with his best friend and sidekick “Fademaster” in the house of his “abuela.”
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