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| Mario Baeza and Carmen DiRienzo.
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At a six month anniversary celebration in New York, V-me chairman and founder, Mario Baeza announced that in just six months since its launch, V-me has grown to be the largest and fastest growing Spanish digital channel in the U.S. with broadcast and digital carriage reaching more than one third of all U.S. Hispanic TV households. In fact, Baeza continued, V-me's rapid rise has made it the fastest out-of-the-box, sponsor-supported network in U.S. Hispanic media history, in its first year, V-me will surpass all other Hispanic cable nets in national coverage except 18-year-old Galavision."
With its nationwide basic distribution on DISH and basic digital cable carriage in New York, Miami, Chicago, LA, Houston and 22 other markets through its public TV station partners, V-me reaches into local communities with cross-promotion and grassroots outreach. This makes V-me a legitimate national programming and sponsorship alternative to traditional Spanish-language networks .
V-me launched with the mission to provide a quality alternative to other networks. Our rapid growth speaks in part to our ability to deliver on this promise. But the best validation of all comes from the viewers we're here to reach. So many call or write to thank us for reflecting them as they see themselves and providing an intelligent option for them and their kids. The words of the viewers inspire us to deliver on our promise even more, said Carmen DiRienzo, president, V-me.
During the past six months V-me has produced more than 150 hours of original programming, ranging from its lifestyle program, Aire Yoga, to its signature primetime interview show, Viva Voz, which features provocative conversations with leading celebrities, newsmakers, and politicians. V-me continues to announce new original programs in lifestyle, public affairs, music, kids and factual entertainment, working with world-class production partners.
In addition to its original series and specials, V-me presents the U.S. premieres of hundreds of program hours from National Geographic International, Sesame Workshop, The Food Network, Neptuno Films, Grupo Prisa and many others.
V-me's unique blend of quality, engaging programming is also attracting attention from agencies, and corporate underwriters and sponsors such as AT&T, BP and Canon USA, who are looking for alternative ways to reach a sophisticated Latino audience in an uncluttered, cross-channel, multi-platform environment.
V-me's rapid distribution growth and its ability to create true multi-platform partnerships with national corporations creates a real opportunity for connection with a quality Latino audience, said Michael Ginn, Senior Vice President, Sponsorship & Sales at V-me.
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