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HOLA Networks announced the launch of its extensive video advertising capabilities. Beyond pre-roll inventory from their video-enabled websites, HOLA Networks now offers in-page video ads across their entire network.
HOLA Networks' Video Solution was designed to provide viewers with a completely interactive experience and clients with measurable results. All videos are clickable and view-based reporting can be captured and tracked. HOLA will also provide analytical information on the reach and frequency of the video placements.
HOLA's Video Solution also includes the ability to help U.S. Hispanic Agencies to convert in-stream ads in standard Beta and VHS formats into in-banner video for use online, allowing for an extended reach of the Client's short form TV spots to over 5 million Hispanics online. And because the video is integrated into HOLA's existing network delivery platform, it also features all of HOLA's targeting capabilities and reporting features.
“The addition of interactive, clickable video will help advertisers use broadcast messaging to further extend their reach to the diverse U.S. Hispanic online market,” said Rafael Monteiro, Co-Founder and President, HOLA Networks. “With some industry sources reporting estimates of nearly 80% of online Hispanics using broadband, there is significant growth potential. Clients using our video advertising system will undoubtedly benefit from improved interaction with the visitors.”
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