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Telemundo Communications Group announced results for last night's 10pm premiere of "SIN SENOS NO HAY PARAISO", which delivered 749,000 Adults 18-49, according to Nielsen Media Research program ratings. Last night's episode became the #1 premiere out delivering all other 10 pm premieres in NTI and becoming Telemundo's third highest novela premiere ever in NTI behind Tierra de Pasiones and Victoria.
"SIN SENOS NO HAY PARAISO" also increased the May 2008 time period NSI ratings locally in major markets for Adults 18-49 in Los Angeles (1.3) +30%, New York (2.0) +43%, Houston (1.8) +80% and Miami (5.0) +19%.
Telemundo's ratings success started earlier in the week with the live broadcast of Rumbo Al Mundial: Mexico vs. Belize soccer match which aired on Sunday afternoon. According to Nielsen Media Research preliminary data, the Rumbo Al Mundial: Mexico vs. Belize match was the highest-rated afternoon Rumbo game ever in NTI delivering 1,044,000 Adults 18-49. Last Sunday's match also ranked as the 4th highest Rumbo Al Mundial afternoon game in Telemundo history.
Locally, the match ranked #1 in the time period surpassing all Spanish-Language stations in the market in Los Angeles, New York, Chicago, Houston, Dallas and San Francisco among Adults 18-34, Adults 18-49, Adults 25-54 and Men 18-34, Men 18-49 and Men 25-54.
Source: NTI data. NSI- local data
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