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TuTv, a Grupo Televisa and Univision Communications Inc. joint venture, announced that it has created a new position and added Veronica Islas as director of marketing. She will be based in Los Angeles and report to Ariela Nerubay, vice president of Sales and Marketing, TuTv.
“We are delighted to have Veronica join TuTv. In this newly created role, she will use her wealth of industry experience to manage and execute all MSO system promotions. TuTv is a leader in generating new subs for our clients and Veronica brings even more depth to our growing team,” said Nerubay.
Veronica Islas brings tremendous industry knowledge from her time at Charter Communications, where she led various successful subscriber acquisitions and upgrade campaigns for the Western Division, aimed at the Hispanic market. Prior to working at Charter, she was with Lifetime Television.
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