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Nestlé Waters North America announced that it has signed a two-year partnership agreement with Cristina Saralegui. Under this agreement, Ms. Saralegui will serve as spokesperson for Nestle Pure Life, appearing in print and broadcast advertising and online on behalf of the company’s new Vive Sanamente (Live Healthy) marketing campaign. Ms. Saralegui, host and executive producer of El Show de Cristina, one of the highest-rated programs on Spanish-language television, is also being featured in point-of-purchase consumer brochures and public relations programs.
“Vive Sanamente marks the Nestlé Pure Life brand’s first-ever national marketing campaign targeting the Hispanic market,” noted Carolina Rodriguez, Brand Manager, Nestlé Pure Life. “We are so pleased to have someone of Ms. Saralegui’s reputation and position to serve as a messenger to the Hispanic community about the valuable benefits of drinking water and choosing a trusted name like Nestlé Pure Life. Cristina’s brand name recognition among Hispanics in the U.S. and Latin America is unparalleled.”
“I am thrilled to be collaborating with Nestlé Waters on Vive Sanamente,” said Ms. Saralegui. “I want to educate Latino moms about the importance of teaching their children healthy habits that will last them a lifetime. There is no doubt that drinking water and exercising regularly are essential to maintaining a healthy lifestyle.”
The national and regional print and broadcast advertising, created by Castells and Asociados and includes: :30 and :15 second spots on Univision, Telefutura, Galavision and Vanidades
· :60 spot radio advertising in Los Angeles, New York, Houston, Phoenix and San Antonio
· Full-page print advertising in Ser Padres magazine, Vanidades, TVyNovelas, Cosmo en Español and People en Español.
This robust advertising campaign is complemented by a national promotion with a contest, which also kicks off this month. Consumers are invited to write in and tell Nestlé Waters about the healthy changes they have made in their families’ lives. The grand prize is a trip to El Show de Cristina in Miami and the opportunity to be featured in a television commercial for the brand.
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