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Univision’s “Sábado Gigante” (“Giant Saturday,” Saturdays 8-11 p.m. ET/PT; 7-10 p.m. Central), television’s longest-running weekly variety show, underwent a major makeover last weekend but one thing remained the same: it is still one of America’s favorite traditions in weekend primetime among all viewers, not just Hispanics. Hosted by the inimitable “Don Francisco” (Mario Kreutzberger) and featuring a new technologically advanced set, the program’s re-launch this past Saturday reached 7.2 million Total Viewers who tuned-in to enjoy its new multiple interactive features and innovative segments. In addition, “Sábado Gigante” delivered an average of 3.2 million Total Viewers 2+, 1.5 million Adults 18-49 and 847,000 Adults 18-34, making Univision the second most-watched network for the night, beating ABC, CBS and NBC.
Network Highlights for “Sábado Gigante” Re-launch (9/6/08):
Versus its prior month (August 2008) and Season-to-date 2007/2008 averages, “Sábado Gigante’s” September 6th telecast generated significant double-digit audience increases across all demographics:
September 6, 2008 was “Sábado Gigante’s” highest-ranked telecast thus far in the 2007/2008 Season among Total Viewers 2+, Adults 18-34, Women 18-49 and Men 18-34. It was the second-highest among Adults 18-49.
With the show’s re-launch, Univision earned the #2 spot for the night beating ABC, CBS and NBC among Adults 18-34, Adults 18-49, Men 18-34, Women 18-34, Men 18-49, Women 18-49, Teens 12-17 and Persons 12-24.
On Saturday night Univision attracted a significantly younger audience with “Sábado Gigante” (median age of 39 years) than ABC (51), CBS (58), NBC (56) and FOX (47).
Univision’s “Sábado Gigante” averaged nearly six times more Total Viewers 2+ (3,158,000 vs. 490,000), five times more Adults 18-49 (1,543,000 vs. 297,000), and five times more Adults 18-34 (847,000 vs. 171,000) than Telemundo’s primetime average on this night.
Univision’s “Sábado Gigante” delivered a bigger Hispanic audience than the combined Hispanic audience for ABC, CBS, NBC, FOX, ION, MNT, Telemundo, Azteca América and MTV Tr3s among Total Viewers 2+ (+53%), Adults 18-34 (+53%), Adults 18-49 (+48%), Men 18-34 (+61%), Women 18-34 (+45%), Men 18-49 (+24%), Women 18-49 (+75%), Kids 2-11 (+144%), Persons 12-34 (+30%) and Adults 18-24 (+74%).
Source: Nielsen Media Research, NTI, NTI-H 9/6/2008, August 2008 (7/28/2008-8/31/2008), STD 2007/2008 (9/24/2007-8/31/2008) Sat 8:00pm-11:00pm. Persons 2+ reach based on 6 minute qualifier. Live+SD.
“Sábado Gigante” Local Market Highlights (9/6/08):
“Sábado Gigante” was the winner on Saturday night with Univision stations across the nation capturing the #1 spot in the time period (8-11pm E/PT; 7-10pm CT) in key demos:
Households - Los Angeles, New York, Miami & San Antonio
Teens - Los Angeles, San Francisco & Phoenix
Adults 18-34 - Los Angeles, New York, Dallas & Phoenix
Adults 18-49 - Los Angeles & New York
Adults 25-54 - Los Angeles & New York
Source: Nielsen Media Research, NSI 9/06/08 Live Data
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