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Edelman celebrates the 10-year anniversary of its award-winning multicultural practice. Currently, Edelman Multicultural operates across the United States with teams in six cities – Atlanta; Chicago; Los Angeles; Miami; New York City and Washington, D.C. The national team is composed of more than 50 culturally diverse and bilingual specialists with expertise in a wide range of industries including consumer products, corporate, entertainment, technology, sports, health care, financial, tourism, issues/reputation management and public affairs.
“Multicultural insight, proficiency and inclusion give Edelman the depth and dimension required to meet changing consumer demands in an increasingly diverse population, while enabling clients to build valuable market share,” said Edelman U.S. CEO Matthew Harrington. “Over the past 10 years, Edelman Multicultural has grown both geographically, as well as strategically from offering valuable expertise to delivering award-winning results.”
“As the lines of public relations, advertising and promotions continue to intersect, the brand consultants, cultural ambassadors and media experts within Edelman Multicultural have taken advantage of Edelman’s global resources and pioneer thinking in digital communications to stay at the forefront of 360-degree programming and integrated media,” said Harrington.
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