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República announced that it has been selected by The Nielsen Company to lead Orlando's brand awareness and community outreach efforts of the multimedia company's television measurement services and technology. República will continue to lead the Miami market's outreach efforts for a second consecutive year. Nielsen launched the Local People Meter (LPM) in the Miami Designated Market Area (DMA) in October 2008 and in the Orlando DMA in January 2009.
The LPM is an advanced electronic device that continuously records viewing behavior in real time and accurately registers who is watching what programs, while enabling the measurement of viewing on digital video recorders (DVRs) and other advanced technology platforms.
“Over the past year, República has shown a clear understanding and enthusiasm for the U.S. Hispanic market,” said Mónica Gil, vice president of public affairs with Nielsen. “The agency will continue to play an essential role in building brand awareness and informing the local communities about Nielsen's technology. We were very pleased with the results we have obtained in Miami, and look forward to the outreach campaign in Orlando.”
Similar to the Miami outreach campaign, República is tasked with introducing Nielsen to the Orlando community including community groups, business organizations, government officials and the media in the Central Florida area. Nielsen will have a strong local presence through its participation in various festivals, events and other community functions.
“We are thrilled that Nielsen chose República to lead the LPM efforts in Orlando, and to continue building its presence in Miami,” said Jorge A. Plasencia, chairman and CEO of República. “Introducing the LPM to Florida's diverse residents demonstrates Nielsen's commitment to our market. We are proud to represent this prestigious and highly regarded brand.”
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