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Rosetta Stone has selected DDB Latina to develop its advertising communication. The network will start working for the brand in the US through the agency Alma DDB.
“Rosetta Stone is a leading company not only in language-learning software but also in reputation. It’s like the Wii of the languages. We are very happy to work with them”, says Juan Carlos Ortiz, President of DDB Latina.
The Rosetta Stone system, which includes more than 30 languages and has turned learning into a new experience based on a total immersion of the language, has been used by millions of people in over 150 countries.
Luis Miguel Messianu, Alma DDB’s President and CCO, says that “Rosetta Stone is a good example of influence in the world, and this is precisely the language we want to speak here at Alma DDB. We’re proud to be their agency.” |
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