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Ms. Newman-Carrasco will oversee the Hispanic marketing initiatives at Walton|Isaacson. The agency is also handling African-American and LGBT responsibilities on the Lexus brand.
“This marks an important milestone for Walton|Isaacson as we continue to build a true cross-cultural agency,” said Aaron Walton, Co-founder of Walton|Isaacson. “As we continue to deliver innovative marketing campaigns and definitive results for our clients, Rochelle truly validates our mission to be ‘the planet’s most interesting agency.’”
“We’re thrilled about Rochelle lending her expertise and sensibilities to our team,” said Cory Isaacson, Co-founder of Walton|Isaacson. “We look forward to the added depth she brings as we continue to grow both in staff as well as clients.”
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