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Telemundo and State Farm Insurance announced they have partnered to produce “La Banda del Pueblo,” an 8-hour docu-reality to premiere on Telemundo on September 13th and on mun2 on September 20th in high-definition.
The show is an original content idea brought to Telemundo by State Farm. As part of the agreement, Telemundo Studios is working with State Farm's advertising agency, Alma DDB, its partner company FiRe Advertainment, and media agency OMD to produce the reality show in Miami, Las Vegas and Los Angeles.
“We are thrilled to partner with State Farm on an innovative production that engages viewers across all platforms including the Telemundo Studios, the network and our digital assets,” said Michael Rodriguez, Senior Vice President of Sales, Telemundo. “Clients are looking for ‘360’ partnerships, and “La Banda del Pueblo” is a great example of how Telemundo is uniquely able to work with them from the development to the final production to achieve their marketing goals.”
“Once again Alma DDB is proud to lead this unconventional concept for a client who has imagined and enthusiastically supported the potential of this idea and the impact it will have on our consumers and culture in positioning the brand as meaningful and visionary. For the Agency, this initiative is a coherent demonstration of influence at work,” said Luis Miguel Messianu, President and C.C.O. of Alma DDB.
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