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Just 4 months into its 2009/2010 upfront selling season, and in the most challenging ad sales environment in media history, V-me has seen a 35% increase in sponsors from last year.
V-me’s national distribution, qualified audience, creative solutions and unique series and specials have already attracted new advertisers including Mazola, Burger King, Best Buy, Walgreens, Orville Redenbacher, Blackberry, and Allstate - and the young network expects to have more than 40 blue-chip sponsors on board by the time the Upfront ends.
“Just as V-me has expanded options for Hispanic TV viewers, we are building strong relationships with clients looking for media options that reflect the dynamic changes in the Spanish-Language marketplace,” said Frank Donaldson, V-me SVP/Director of Sales. “V-me has the distribution of a broadcast network with the demographics of a cable network, and when you combine that with innovative multi-screen executions tied to our exclusive programming, it’s a very appealing offer for clients in all the key categories.”
V-me’s client roster takes advantage of sponsorship opportunities in a number of new and existing properties that include exclusive food, news, sports, music and movie series, as well as upcoming Hispanic premiere specials: In the Heights: Producción de un sueno – The personal stories behind the Tony-winning musical, Parques Nacionales: Nuestra Mejor Idea - The acclaimed Ken Burns film presented as a 12-weekly episodes, Carrier – the compelling docu-reality series , and Sudáfrica 2010 – two weeks of special programming building up to the 2010 World Cup.
First up is the groundbreaking two-part special Música Latina USA – airing October 13th and 20th on V-me – with a fresh take on the history and influence of Latin Music and artists on U.S. Pop, Rock, Jazz, Hip-Hop and more.
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