Brand Management meets the Bottom Line In today's world, companies must tend their brands more diligently and painstakingly than ever, according to The Conference Board ...	Mar-11-2010
Hard Times for Latino Men in U.S.? No racial or ethnic group has been immune to the effects of the U.S. recession, but a new Population Bulletin by the Population Re...	Mar-11-2010
Shopping Behavior to Change as a Result of New Marketplace Realities. With new shopping behavior data and demographic trends indicating that an enduring shift has taken place as a result of the recent...	Mar-11-2010
Zubi strikes Gold at Addys Zubi Advertising, shined at last week's 2010 Addy Awards, securing a grand total of 23 Golds, 14 Silvers, and a Best of Show in En...	Mar-11-2010
2010 Census by the Numbers. This year, America conducts its 23rd census. The nation’s largest domestic mobilization began in a remote corner of Alaska and wil...	Mar-11-2010
Pinto named Account Supervisor at Bromley Communications. Bromley Communications announced the recent appointment of Maria Cecilia Pinto as account supervisor for Payless ShoeSource. P...	Mar-11-2010
97% of Consumers use Online Media to shop Locally. Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA...	Mar-11-2010
How Green To Go? A Question Of Brand Management. Let's start with a compelling fact: More than 90% of consumers feel that whether or not a company is green is important to their p...	Mar-11-2010
GolTV scores mobile Spanish-Language cellular service for Soccer Fans on the Go. GolTV is now portable with the launch of GolTV Móvil. The new Spanish-language service is available on all major cellular service ...	Mar-11-2010
EVENTUS ramps up Team. Eventus announced the addition of key team members to its Entertainment Division. Roberto Riadigos and Jorge L. Fuentes join the a...	Mar-11-2010
World of Work Trends. Following a detailed analysis of the world's shifting trends and dynamics, Manpower Inc. has identified the following megatrends a...	Mar-11-2010
The Fortune 500 & Social Media: A Longitudinal Study of Blogging and Twitter Usage. Each year Fortune Magazine compiles a list of America's largest corporations, aptly named the "Fortune 500" given their size and w...	Mar-10-2010
Social Networks vs. Management? Harness the Power of Social Media. Companies have long played catch-up in understanding how to harness new technologies without over-managing them. Social media is n...	Mar-10-2010
Employer Perspectives on Social Networking Survey. This Manpower research report draws on responses from more than 34,000 employers in 35 countries and territories to gauge the perv...	Mar-10-2010
Social Media complicates Work-Life Balance. Social media usage has soared not just among the general population but also among at-work Internet users, who are heading to the ...	Mar-10-2010
The Lamp Post Revisited. Those who've seen my presentations have heard my parable about how too many organizations use research like a drunk uses a lamp po...	Mar-10-2010
Roenna named National Sales Manager at Hoy. Hoy in Chicago announced that Michael Roenna has been named National Sales Manager. Roenna will be responsible for reaching...	Mar-10-2010
mun2 launches new mobile website. mun2 announced the launch of the new mun2 mobile website, . This is the first of three mun2 mobile launches...	Mar-10-2010
Si TV premieres Elle & Tito: The Married Life. First comes love, then comes a wedding designed by hundreds of thousands of MySpace fans and then life as newlyweds. This not so t...	Mar-10-2010
Double-Digit growth for Online Retail In the US. Despite entering a more mature phase in its evolution, online retail in both the US and Western Europe remains poised for a robust...	Mar-10-2010
Jorge Cantú passed away. Jorge Cantú was one of the pioneer creatives of our industry. He worked in Hispanic marketing for almost 30 years (at Mendoza Dill...	Mar-09-2010
Lexus honors LBC’s - Immigrant Archive Project. Lexus presents the Lexus Listening Lounge, an invitation only event where Lexus celebrates the creative and entrepreneurial spirit...	Mar-09-2010
Bridge to an elusive but powerful consumer demographic: Teen Girls. A new study has discovered that a key market demographic -- teenage girls -- is still driving profit, despite the grinding recessi...	Mar-09-2010
Grupo Prisa & Liberty Acquisition Holdings announce deal to drive Prisa Digital. Grupo Prisa and Liberty Acquisition Holdings Corp. announced a combination of the two companies and a rights issue reserved for c...	Mar-09-2010
Radio SPOT TEN - Hispanic for 2009 ...	Mar-09-2010
Estrella TV becomes a Nielsen rated Network. Liberman Broadcasting, Inc. (LBI Media) announced that Estrella TV will be a reported broadcast network within the Nielsen People ...	Mar-09-2010
120M HHs to begin receiving 2010 Census Advance Letter. The U.S. Census Bureau began mailing advance letters to about 120 million addresses nationwide, notifying households that 2010 Cen...	Mar-09-2010
Radio SPOT TEN - Hispanic 3.1.2010 - 3.7.2010 ...	Mar-09-2010
Gender Wage Gap narrows only slightly. A new Fact Sheet released by the Institute for Women’s Policy Research, based on data from the US Bureau of Labor Statistics, show...	Mar-09-2010
Surprising ways to Instill -- and Erode -- Confidence. Recently I have been thinking about the subtleties of confidence: what can instill it and what can erode it, as we encounter each ...	Mar-09-2010
Univision realigns News & Entertainment with New Management Structure. Univision Communications Inc. announced it is realigning news and entertainment with a new management structure, organizing its ne...	Mar-08-2010
Cents and Sensibility: Why Marketing to Multicultural Consumers requires a subtle Touch. In an era of globalization and fluid national borders, advertising that appeals to cultural and ethnic identity has become a vital...	Mar-08-2010
Habits & Preferences of Social Media Users. The Retail Advertising and Marketing Association released new research this week at the NRF's Retail Innovation & Marketing Confer...	Mar-08-2010
Brand Differentiation - It's an Inside Job. Business innovation never ceases to amaze me! Every day I see ads that blow me away when it comes to new ideas and state-of-the-ar...	Mar-08-2010
Marketing on The Inside. Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product market...	Mar-08-2010
GOOOOAL: Coca-Cola offers chance to Score Big at Soccer Camp in South Africa. Coca-Cola is kicking off a national contest to give eight lucky teenage soccer enthusiasts from the U.S. the opportunity to do bot...	Mar-08-2010
The new line of cookware brings Latin flavor to a wider audience. T-fal introduces the all-new Ingrid Hoffmann cookware collection inspired by the vibrant Food Network/Univision host of Simply Del...	Mar-08-2010
Yakult USA launches website to target US Hispanics. Yakult U.S.A. Inc. has launched its first Spanish-language website to reach Hispanic consumers in ...	Mar-08-2010
Mobile Banking 2010: The Always-Open - Everywhere Bank. Check your bank balance? Pay your electric bill? Lend a friend some cash? There are apps for that. But actually, an app isn’t even...	Mar-08-2010
Mexicanal adds to sales team. The Mexicanal Network has expanded its executive team and has opened a new West Coast sales office. Betti Ortega has joined as Vi...	Mar-08-2010
Resilience Key to keeping your Job. Corporate leaders around the world believe that resilience – the ability to overcome challenges and turn them into opportunities –...	Mar-08-2010