The Etymology of Online Social Media. It’s no secret that online social networking is growing rapidly. But did Twitter and Facebook spring up from nothing, like Athena ...	Mar-17-2010
Engaging Consumers via Social Media makes them more likely to Buy & Recommend. In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more...	Mar-17-2010
FCC Broadband Plan details actions for connecting consumers, economy with 21st Century Networks. The Federal Communications Commission delivered to Congress a National Broadband Plan setting an ambitious agenda for connecting a...	Mar-17-2010
With growing awareness of Census - most ready to fill out forms. As forms for the 2010 U.S. Census arrive in households across the nation this week, a new Pew Research Center survey finds nearly ...	Mar-17-2010
Complexities and Market Implications of the ‘Sandwich Generation’. Communispace, a leading provider of online customer insight communities, today released the findings from its latest research, “Th...	Mar-17-2010
KMEX Univision 34 wins PPAGLA 2009 Station of the Year. Univision’s Los Angeles flagship station KMEX Univision 34 with its local news “Noticias 34” at 6:00 pm was the recipient the Stat...	Mar-17-2010
RCN adds to US Hispanic platforms. RCN Corporation announced that it continues to expand its Hispanic viewing choices with today's launch of Media World channels Pas...	Mar-17-2010
Triangulating Consumer Research: Secondary Data & Business Insights for Hispanic Market Architecture The recent activation of the 2010 Census should be a reminder to all of us on how far Hispanic market thinking has evolved since t...	Mar-16-2010
Marketers not connecting with Today's Consumer - Radical Individualism. Today's consumer is emerging from the recession with a radically new definition of the American Dream and a renewed sense in their...	Mar-16-2010
The State of the News Media 2010. The State of the News Media 2010 is the seventh edition of our annual report on the health and status of American journalism. T...	Mar-16-2010
ESPN Deportes debuts SportsCenter spot with Marc Anthony. Grammy award–winning singer/songwriter Marc Anthony is the latest super star to be featured on ESPN Deportes’ “SportsCenter Makes ...	Mar-16-2010
La comunidad & Converse second series of videos that promote the creative spirit of the brand. La Comunidad and La Comunidad Summer, in collaboration with artists from around the region, recently finalized the Converse “Play”...	Mar-16-2010
Radio SPOT TEN - Hispanic 3.8.2010 - 3.14.2010 ...	Mar-16-2010
Seccion Amarilla USA & seccionamarilla.com launch 2010 advertising campaign. With an innovative communication strategy and based on digital media, social networks, national print media, direct mail, BTL (bel...	Mar-16-2010
Telemundo launches Pro-Social Initiative. Telemundo announced a collaboration with The Department of Justice’s Office of Justice Programs on a multi-platform campaign, enti...	Mar-16-2010
U.S. Demographics are Changing… Are Your Marketing Plans Ready? If you live in the U.S., you’re starting to hear more and more about the upcoming census. Even before we get data back from the co...	Mar-15-2010
Multicultural Ad Spending declines in 2009 - but Less than Overall Ad Market. Spending on Spanish Language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures releas...	Mar-15-2010
IKEA awards account to *S,C,P,F. IKEA announced that it has awarded its integrated communications account to Ogilvy & Mather and *S,C,P,F , Ogilvy's Hispanic agenc...	Mar-15-2010
Kraft’s Mobile Branding Recipe. Ed Kaczmarek - Director of Innovation, Consumer Experiences - Kraft Foods Kraft Foods launched the iFood Assistant in late Nove...	Mar-15-2010
Marketers Buzz about ROI. US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when...	Mar-15-2010
The Ultimate Marketing Alliance. The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to wi...	Mar-15-2010
Porto Rico 1924. Porto Rico (Puerto Rico) according to the the December 1924 issue of National Geographic was “The Gates of Riches” and the...	Mar-15-2010
Online Expectations Lost In Translation. The newest AOL Hispanic CyberStudy includes some great data that has inspired me to share a theory I have about online Hispanics: ...	Mar-15-2010
NCC Media partners with Premium Networks. NCC Media announced that it is entering into an expanded partnership with San Francisco-based Premium Network, Inc., the online ad...	Mar-15-2010
Has Gen Y lost its Olympics Spirit? A recent press release from The Nielsen Company dated Feb. 25 reported that television ratings among teenagers were 57% lower than...	Mar-15-2010