Fox Sports en Español helps Conill deliver Silver Media Lion for Toyota Campaign. Fox Sports en Español demonstrated to the international media community its expertise in providing innovative advertising solution...	Jul-03-2008
Latinos striving for the American Dream get help from Good Neighbors at State Farm. This Independence Day, State Farm officially launches a lead sponsorship role in the National Association of Latino Elected Offici...	Jul-03-2008
Burlington Coat factory in Puerto Rico. Burlington Coat Factory, a U.S. nationwide discount department store retail chain, announced its plans to open its first two store...	Jul-03-2008
Mexicanal launches Únete al Esfuerzo. Mexicanal Television Network announced the launch of a new PSA initiative. The multi-platform campaign called ‘Únete al Esfuerzo’ ...	Jul-03-2008
Chicago Tribune namesTrainor General Manager of Hoy. Chicago Tribune announced the appointment of John Trainor as general manager of Hoy. Trainor, who starts his new role on July 14, ...	Jul-02-2008
Hispanics Changing the landscape of News. The Univision Television Group announced that two of its stations’ newscasts have taken the top two spots across all people meter ...	Jul-02-2008
Dieste named Heineken USA AOR for Hispanic promotional activities. Dieste, Harmel & Partners has been named agency of record for Hispanic promotional duties on behalf of the Heineken USA brand port...	Jul-02-2008
Nielsen IAG Hispanic TV Engagement study. Last week in New York Nielsen and IAG presented the initial finding of their Hispanic Television Engagement study. Offering the ...	Jul-02-2008
Harley-Davidson sponsors Latino Motorcycle Rally. Harley-Davidson announced its sponsorship of the Latin American Motorcycle Association (LAMA) National Rally taking place July 4-6...	Jul-02-2008
Companies are using accountability Metrics to address Marketing Budget issues. In their efforts to increase brand awareness and drive sales, marketers are still struggling to create accountability programs tha...	Jul-02-2008
Social Media demands a reinvented Agency. Traveling during the last 10 days, I have had 26 meetings and two speaking engagements. I have had some amazingly insightful conve...	Jul-02-2008
Convergence Fantasies and Interactive Dreams. Bridging the physical and digital worlds has been a publisher's dream since the Web first started exerting pressure on print media...	Jul-02-2008
UEFA EURO2008 Final deliver highest viewership for ESPN Deportes. ESPN Deportes’ exclusive Spanish-language coverage of the Germany-Spain EURO 2008 Final on Sunday, June 29 was one of the highest-...	Jul-02-2008
AT&T Corporate Headquarters to move to Dallas. AT&T Inc. announced that it will move its corporate headquarters from San Antonio to Dallas to gain better access to its customer...	Jul-02-2008
Hispanic Solutions shuffles the deck. Chicago based Hispanic Solutions, parent company of Papel Media, is restructuring its organization. Founder and now former CEO Jo...	Jul-02-2008
starMedia launches financial channel. The Spanish-language Portal, starMedia announced the launch of starMedia Finanzas, a new channel service dedicated to providing th...	Jul-02-2008
Univision.com & Home Depot launch ‘Handyman al rescate’. Univision Online, Inc. announced an innovative partnership with The Home Depot, Inc. the world's largest home improvement retailer...	Jul-02-2008
mun2 winners at 2008 PROMAX & BDA conference. mun2 was awarded a prestigious promax award and two BDA awards in the 2008 PROMAX & BDA North American Awards Competitions. The a...	Jul-02-2008
New Immigrant Settlements in Rural America: Problems, Prospects, and Policies. This report examines recent immigrants in rural and small town America, through analysis of data from the U.S. Census Bureau. For ...	Jul-01-2008
How important is word of mouth, and how does it spread? Word of mouth, or buzz, simply refers to consumers talking about brands. It is one of the most important factors influencing consu...	Jul-01-2008
Religion in America: non-dogmatic, diverse and politically relevant. A major survey by the Pew Research Center's Forum on Religion & Public Life finds that most Americans have a non-dogmatic approach...	Jul-01-2008
What's not to like about Behavioral Targeting? Love it or hate it By the end of 2009, more than two-thirds of the US population—or 200 million people—will be going online. ...	Jul-01-2008
U.S. Census Facts: July 4th. In 1776, the Declaration of Independence was approved by the Continental Congress, setting the 13 colonies on the road to freedom ...	Jul-01-2008
ESPN Deportes teams up with the USA Domino Federation for the VI World Domino Championship. ESPN Deportes is teaming up with the USA Domino Federation and the International Domino Federation to organize the VI World Domino...	Jul-01-2008
Telemundo & Ford Flex launch ‘El Crossover’. Telemundo Communications Group announced the launch of El Crossover, an online lifestyle destination on Yahoo! Telemundo sponsored...	Jul-01-2008
Telemundo and Ford rev up for launch of Amores de Luna. Telemundo Communications Group announced it is teaming up with automotive giant, FORD to launch Amores de Luna, a branded TV, onli...	Jul-01-2008
Six Steps to building a swashbuckling Airline Brand. The airline industry is unique—it is cyclical in nature, incurs high-fixed costs, there are uncertainties due to heavy dependency ...	Jul-01-2008
Telefónica announces global mobile advertising alliance. Telefónica announced it is launching a single global platform to deploy advertising on mobile phones -- establishing itself as a c...	Jul-01-2008
Gas Station TV research data confirm 15's are the new 30 for effective Ad Recall. Gas Station TV revealed the results of a Nielsen Media Research study proving consumers recall shorter form 10- and 15-second adv...	Jul-01-2008
Improve the efficiency of your next Lead-Gen Campaign. There has been a lot of talk in the lead generation space lately about site placement, transparency, lead verification, and so on....	Jul-01-2008
The Quest for the perfect Loyalty Program Email Experience. As I sat down to write this column, I was struck by the similarity between my summer beach community and the concept of what I bel...	Jul-01-2008
Game-Changer: FCC considers Product Placement disclosures. The Federal Communications Commission has begun a formal inquiry into altering its regulations governing product placement. The ag...	Jul-01-2008
Pizza Hut debuts new Spanish-language ad for Tuscani Pastas. Pizza Hut will begin a new Spanish language advertising campaign for Tuscani Pastas featuring real people captured on hidden camer...	Jun-30-2008
The Role of Schools in the English-language learner achievement gap. Students designated as English language learners (ELL) tend to go to public schools with low standardized test scores. However, th...	Jun-30-2008
There they go again. I guess once was not enough, so the group of angry, fear-mongering loudmouths mimicking Lou Dobbs, trying to make names for themse...	Jun-30-2008
Multi-platform advertising increases effectiveness and boost R&F. According to new data released by Integrated Media Measurement Inc. (IMMI) at The Advertising Research Foundation’s Audience Measu...	Jun-30-2008
Multi-Screen Engagement study finds ad value among audiences are the most Engaged. New research from MTV Networks (MTVN) and Harris Interactive, reveals a critical companion metric to measuring audience size, pion...	Jun-30-2008
FCC seeks comment on sponsorship identification rules and embedded advertising techniques. The Federal Communications Commission is solicit comments on the relationship between the Commission's sponsorship identification ...	Jun-30-2008
Hispanic National Currency Poll. The Coinstar Hispanic National Currency Poll revealed that the majority of Hispanics (77 percent) are accumulating change in a jar...	Jun-30-2008
Improvements for Minority and Low-Income students under NCLB. An independent study from the Center on Education Policy indicates that all students, including black and low-income students, are...	Jun-30-2008
Progress in reducing High School Smoking. The latest survey of high school smoking rates, released by the U.S. Centers for Disease Control and Prevention (CDC), shows that ...	Jun-30-2008
Electronics, portable digital devices & mobile phones play important role in children’s lives. Since 2005, portable digital music players (PDMP), digital cameras and cell phones experienced double-digit growth in kids’ person...	Jun-30-2008
Offline Word of Mouth more positive and credible than Online Buzz. In a first of its kind study comparing word of mouth (WOM) in online and offline venues, the Keller Fay Group and media agency OMD...	Jun-30-2008
Exposure Or Engagement? What passes for Engagement measure more often propaganda than research. I was at my sister’s lake house this past week with my siblings and their children. Their six and my two made for a loud weekend. ...	Jun-30-2008
Ten Questions not to ask a Social Media Panel. Ever go to one of those panels where most of the answers can be summed up as "it depends," "not sure," or "we're just not there ye...	Jun-30-2008
Developing a Niche will be a key to Social Networking Success. Social networking is an integral part of the Internet and will not be going away, however, after 13 years in the United States, re...	Jun-30-2008
Tampa: 'The Ideal Gateway to Commerce with the Americas' Leaders from the Hispanic business community announced Tampa Bay as the first city in the United States chosen to host the 18th An...	Jun-30-2008
FTC Report concludes Distilled Spirits Advertising adheres to rigorous adult standards. In a major report released on self-regulation in the beverage alcohol industry, the Federal Trade Commission found "high levels of...	Jun-30-2008
Meet the Millennials: Generation Why? Meet the Millennials, also known as Generation Y, Generation Next, Echo Boomers or the Digital Generation – one of the most confou...	Jun-30-2008
GLR Networks’ Minuto 60 Reaches 100 DMAs. WYMY in Raleigh (NC) is the most recently added station to Minuto 60’s line up of affiliated stations and makes our newscast servi...	Jun-30-2008
Q1 2008 U.S. Email Trend Results. Epsilon released its Q1 2008 U.S. Email Trends and Benchmarks Results which underscore the importance of email even in a challengi...	Jun-30-2008
7 Tactics for driving traffic to stores with email. Recently an Email Experience Council member asked me whether retailers should drive sales online or offline with their email marke...	Jun-30-2008