Advertise All You Like … Just Don’t Screw Up the Show!

New Media Strategies announced that, in a survey of online TV viewers, 83% were receptive to product placements in their favorite TV programs, while only 17% had a negative reaction to the growing advertising trend.

From reality shows like “Survivor” and “The Restaurant” to Must See TV’s “Friends” and talk shows like “The Best Damn Sports Show on Television,” product placement is all the rage for Madison Avenue. While consumer advocates such as Ralph Nader have warned of a consumer rebellion against this type of advertising, New Media Strategies’ latest survey turns such
conventional wisdom on its head. “What viewers are saying is pretty clear: ‘Advertise to us all you like, just don’t screw up my favorite show,'” said NMS CEO Pete Snyder. “Viewers don’t mind product placement, so long as it doesn’t step on or interfere with the flow of their favorite programming,” stated Snyder

NMS surveyed 338 TV viewers in the most popular film, entertainment, women’s, family, and mainstream online communities. When asked about their thoughts on product placement, 83% said, “It Doesn’t Bother Me,” or that they had “No Opinion” on the advertising tactic. Only 17% of fans surveyed reported they found product placements “Annoying” or “Offensive.” “So long as Madison Avenue doesn’t go overboard … which of course, they’ve never been known to do … viewers won’t mind and product placement will produce real results,” said NMS CEO Pete Snyder.

For more information at http://www.newmediastrategies.net

* Methodology: Using our Cyberstrike software and Brand Perception Index(TM) methodology that scours the Internet for online consumer opinion, New Media Strategies surveyed over 330 TV fans in the most popular film, entertainment, women’s, family, and mainstream online communities on the Internet.