September 11, 2018

Univision Communications Inc. (UCI) announced that best-selling author, motivational speaker and social media influencer Dr. César Lozano joins Univision Radio with his renowned show “Por el Placer de Vivir.” The hour-long syndicated radio show will air Monday through Friday on Univision’s radio stations in Austin, Chicago, Dallas, Fresno, Houston, Las Vegas, Los Angeles, McAllen, New York, Phoenix, San Antonio and San Francisco. San Diego will launch on September 17.

Dr. Lozano’s acclaimed radio show “Por el Placer de Vivir” is dedicated to inspiring listeners to embrace the power of having a positive mindset and attitude. The show encourages listeners to learn self-love to live a more fulfilled life and guides audiences across the country to find the key ingredients to happiness. More than 1,500 podcasts of the daily show will be available on Uforia OnDemand on topics ranging from health and family to love and career. In addition, daily motivational segments by Lozano will be featured on the most listened to Hispanic radio show in the country, “El Bueno, La Mala y El Feo” as well as Regional Mexican fan-favorite, “El Free-Guey.”

“‘Por el Placer de Vivir’ is a staple among Latinos in the U.S. and Latin America and an example of Univision’s commitment to bringing content that not only entertains our audience but empowers them to live their best lives,” said Jesus Lara, president of Radio at UCI. “César’s radio program guides listeners to embrace positivity and incorporate daily habits to improve their quality of life and we could not be more excited to welcome this well-respected voice to our stations.”

“A few years ago, I dreamed of sharing messages of hope, optimism and strength with those of us sharing the same language in the U.S.,” said César. “I wanted to teach practical techniques of how to work towards living a more fulfilled life. Today, this dream is possible thanks to Univision Radio.”

Dr. César Lozano began his career as a surgeon after graduating with a Master’s degree from the Autonomous University of Nuevo León in Mexico, where he later served as university professor. After more than 20 years as a surgeon, Lozano tied his passion for helping people and teaching to engage millions of people every day with his positive messages.

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