La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world.
But, oftentimes, we think of the World cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.
More than ever, audio play-by-play is vitally important to Spanish-language commuters who don't want to miss a second of each and every game set to air between June 15 — when Iberian rivals Spain and Portugal clash in the first round — and the finals on July 15.
RBR+TVBR Editor-in-Chief Adam R Jacobson asks Carrera this, along with questions on how advertising is pacing in a rapidly evolving media landscape that may be more challenging than ever -- even with a marquee event.
To listen to the latest Hispanic Radio Podcast, please CLICK HERE.