February 22, 2019

So, you've decided to make the leap and take an underperforming radio station in your stable of AMs and/or FMs and change the programming -- and the language.

Spanish-language radio stations can certainly attract listeners. But, what about advertisers? Paul Weyland, who has a surname pronounced "WAY-land," has some great ideas on how to increase the number of appointments your AEs and sales pros can snag with local decisionmakers -- and close the deal the GM has been dreaming of.

In this 20-minute podcast, Radio + Television Business Report Editor-in-Chief Adam R Jacobson chats with Weyland from Texas Hill Country, and he's got tons of insight and ideas of benefit to not only senior and new account executives, and managers, but also programming, production, promotion, and digital directors.

It's great insight for not just broadcasters seeking to monetize Hispanic radio, but for all radio station operators eager to snatch dollars back from Google and Facebook.

To listen to podcast, CLICK HERE.




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