Univision Radio has launched “El Bueno, La Mala, y El Feo,” (The Good, the Bad, and the Ugly), a music- intensive Regional Mexican radio show with a blend of humor, social sarcasm, and exclusive interviews. The show, hosted by Raul Molinar “El Bueno,” Sylvia del Valle “La Mala” and Andres Maldonado “El Feo,” premieres today in Los Angeles, Houston, San Antonio, El Paso and Mc Allen.
“As our audiences’ preferences continue to evolve, we need to find new and creative ways to entertain and engage them,” said Evan Harrison, executive vice president, Content and Entertainment, Univision Radio. “El Bueno, La Mala, y el Feo is the answer — this incredibly dynamic team will really resonate with regional Mexican music lovers who also enjoy real people they can relate to.”
Raul Molinar “El Bueno,” was most recently the fun and energetic on-air personality of Univision Radio’s KLNO in Dallas. Sylvia del Valle “La Mala,” was the on-air personality known as “La Bronca” on “La Número Uno” radio station in Los Angeles. Andres “El Feo” Maldonado, was the recognized LA radio voice for KSCA in California.
Based in Los Angeles, “El Bueno, La Mala, y El Feo” premieres today in these markets: Los Angeles, KSCA 101.9 from 6 a.m. to 10 a.m. PST; Houston, KLTN 102.9 from 11 a.m. to 3 p.m. CST; San Antonio, KROM 92.9 from 11 a.m. to 3 p.m. CST; El Paso, KBNA 97.5 from 11 a.m. to 3 p.m. CST; and Mc Allen, KGBT 98.5 from 11 a.m. to 3 p.m. CST. The show will soon expand to Chicago, Dallas, San Francisco, San Diego, Phoenix, Fresno, Las Vegas, Austin and Albuquerque.