September 05, 2019

beIN SPORTS announced a content licensing agreement with U.S.-based Spanish-language broadcast network Azteca America. The licensing deal gives Azteca America the broadcast rights to the upcoming and highly-coveted 2019/2020 LaLiga Smartbank soccer season. Azteca America will also gain access to additional high-quality sports content produced specifically for the US Hispanic audience.

“We are extremely excited to be back in the business of live soccer by bringing our audience and advertisers the highly coveted La Liga Smartbank matches from our partners at beIN SPORTS. Our audience is passionate about fútbol and now Azteca America is providing greater access to world-class soccer,” said Craig A. Geller, Executive Vice President, HC2Network. “For our agency and advertising partners, this announcement furthers our commitment of providing unprecedented marketing inititiatives with the combined beIN SPORTS and Azteca America joint selling partnership.”

 

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