Azteca and MUGO announces music technology partnership

Social music startup MUGO announced a strategic partnership with TV Azteca, one of the two largest television producers of Spanish language programming in the world.

MUGO’s “Live Share” technology allows an unlimited number of listeners to sync to the same point in a song, even when listening from different sources. In addition, the MUGO application enables users to share their daily music history, follow and discover others with similar musical tastes, share playlists, play music according to mood, watch live shows, and more.

“With the rise of technology companies in the world of music and the daily use of social networks by youth worldwide, we see a natural connection between these two worlds,” said Benjamín Salinas, CEO of TV Azteca. “With the technology developed by MUGO, we see how music can become social on mobile platforms.”

“The strategic cooperation with TV Azteca is a very important milestone for us and will be a significant leap forward in bringing a social music experience to the huge market in Mexico and Latin America that lives and breathes music,” said MUGO CEO Ori Segal. “With TV Azteca and the tools at their disposal, we can begin realizing this dream quickly. “
The MUGO application allows users to track each other’s musical taste, grab playlists from others, and to synchronize together on the exact same spot in a song for joint listening with friends and followers. In addition, MUGO offers an extensive list of artists who joined the project and use the app every day, sharing their private playlists, and allowing their fans to listen with them in real-time.