Discovery U.S. Hispanic launches new multi platform offering

Discovery U.S. Hispanic and mitú  announced ta multiplatform development agreement to produce a slate of original digital and television series. Programming will premiere on Discovery en Español and Discovery Familia, with complementing content across mitú’s digital properties.

As part of this deal, mitú and Discovery U.S. Hispanic will develop long form series and digital assets in both English and Spanish customized for different social platforms, such as YouTube, Instagram, Facebook, Snapchat, Vine, Pinterest and Periscope. The multiplatform video and social experience will offer Latino millennials culturally relevant programming wherever they are and on whatever platform they choose.

“We are thrilled to team up with mitú and build on their incredible success with millennial Latinos in the digital space and bring their widely followed talent to our networks,” said Angela Recio Sondon, Vice President of Content for Discovery Networks U.S. Hispanic. “This development agreement allows us to jointly super-serve our multi-screen audiences with relatable and high quality content and storytelling and offers our clients innovative solutions for branded entertainment stemming from our combined expertise and creativity.”

 

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