In this role, Hannes will oversee all station operations including news, digital, sales, marketing/promotions, community affairs, and operations/technology. She will leave her role at NBC 5 / WMAQ and Telemundo Chicago / WSNS, where she’s led the marketing and promotions department for both stations as Vice President of Creative Services since 2003. She will report to Valari Staab, President, NBCUniversal Owned Television Stations.
“Diane has extensive experience in television, and is one of our division’s best Brand Directors. She is a great manager and the perfect person to lead our NBC and Telemundo Connecticut stations,” said Staab. “At NBC 5 and Telemundo Chicago, she successfully introduced the stations’ signature News, Weather, I-Team, Consumer and Making A Difference brands, among others. Her efforts are helping to make our stations Chicagoans go-to sources for breaking news, severe weather, consumer reporting, and in-depth investigations – in any language. I look forward to seeing the new milestones Diane and our NBC/Telemundo Connecticut teams will accomplish together.”
“Diane has done exceptional work with our Telemundo Chicago team, helping to elevate our local news brands with our Chicago audiences. I look forward to seeing more of her great work in her new role with WRDM-TV in Connecticut,” added Manuel Martinez, President, Telemundo Station Group.
With a career in broadcasting that spans more than 30 years, Hannes has served in a variety of roles in creative services, media planning and research, news programming, and content development. She leaves the NBC/Telemundo Chicago stations after working there for more than 15 years. At WMAQ and WSNS, she spearheaded the rebrand and launch of the stations’ news, weather, community initiatives and joint-station efforts including NBC 5 Investigates, Telemundo Chicago Investiga, Storm Team 5, Telemundo Chicago Primera Alerta, NBC 5 Responds and Telemundo Chicago Responde, “Making A Difference / Marcando La Diferencia,” and “Clear The Shelters / Desocupar Los Albergues” in Chicago, among others. Hannes’ efforts have elevated the stations and their work, making the NBC 5 and Telemundo Chicago news, weather and community initiatives recognized brands among English and Spanish-language audiences in the market.
“I’m proud of the work we’ve done in Chicago and honored to take on this new opportunity with our Connecticut stations. I look forward to working with my new colleagues to help elevate even more WVIT’s outstanding legacy in investigations and storytelling and maintain our Telemundo New England local newscasts as the go-to source for local Spanish-language news. I’m also looking forward to working with our advertising partners and fostering new client relationships.”
Prior to NBCUniversal, Hannes worked at former WPWR-TV from 1995 to 2003, where she managed the station’s promotions department, including a team of professionals responsible for creating custom marketing campaigns and materials for the station and UPN affiliate. Hannes also oversaw the marketing department’s transition to WFLD-TV in 2003. Before this, she worked at The Oprah Winfrey Show as a promotion writer and producer. She launched her career at WPWR-TV in 1987 and held numerous roles including promotion writer, producer, editor, and program assistant.