Lifetime launches in Latin America

A+E Networks Latin America, a joint venture between A+E Networks and Ole Communications, and Sony Pictures Television announced that they will launch Lifetime in Latin America and Brazil.  The channel will debut in July 2014. The announcement was made today by Eduardo (Eddy) Ruiz, President and General Manager of A+E Networks Latin America, who will serve as General Manager for the new channel.

“I couldn’t be prouder of heading up this new joint venture between A+E Networks Latin America and Sony Pictures Television,” said Ruiz. “Lifetime is one of US cable’s most iconic brands, and our expectations are that the brand will perform well in Latin America.”

Lifetime will feature a three-part content strategy of scripted drama series, non-fiction series and award-winning original movies.  Scripted drama series include the premiere of Witches of East End™, starring Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston, and the new seasons of Devious Maids™ produced by Eva Longoria, starring Roselyn Sanchez, Ana Ortiz and Susan Lucci and Drop Dead Diva® starring Brooke Elliott.  Unscripted series include the hit Dance Moms®, Bring It! and Abby’s Ultimate Dance Competition®, Kim of Queens™ and the new season of Preachers’ Daughters®.

The channel will boast a wealth of A-list talent both in front of and behind the camera. Hit US shows already confirmed as part of the channel’s programming also includes exclusive territory premieres in basic cable of Lifetime original movies: Steel Magnolias, starring Queen Latifah; Liz & Dick, starring Lindsay Lohan; Drew Peterson: Untouchable, starring Rob Lowe; Talhotblond, directed by Courtney Cox; and Call Me Crazy: A Five Film, from executive producer Jennifer Aniston.

“We are thrilled to partner with Sony Pictures Television for the launch of Lifetime in Latin America and Brazil,” said Sean Cohan, Executive Vice President, International, A+E Networks. “Lifetime and its content have an extremely loyal fan-base around the globe, and we are confident that it will develop an equally loyal audience in the Latin American region.”

T.C. Schultz, Executive Vice President & Managing Director for Sony Pictures Television’s Networks in Latin America and Brazil said, “Working with A+E Networks Latin America to create a premiere network dedicated to women gives us the opportunity to combine our resources.  This joint venture further solidifies our goal of delivering the widest breadth of great entertainment to audiences in Brazil and Latin America and complements our other channels in the region.”

“We are very pleased to join our long-time partners, Sony and A+E, in this new joint venture that makes possible the arrival of Lifetime in Latin America. Lifetime will be distributed by HBO Latin America Group and is an excellent complement to our basic channel offering in the region, bringing a channel dedicated specifically to the Latin American female audience and full of proven and successful programming,” said Enrique Cusco, CEO of Ole Communications.