Malfa named EVP National Advertising Sales and Marketing at Estrella TV Network

Liberman Broadcasting, Inc. announced the hiring of Susan Malfa as EVP National Advertising Sales and Marketing for its top-rated Spanish language television network, Estrella TV.  

Susan most recently was SVP at NBCUniversal Lifestyle Group overseeing Bravo, Oxygen, Style, Sprout Media and Women at NBCU. She brings a strategic approach selling target audiences across all video screens informed by audience insights, providing relevant marketing solutions for advertisers.  Her innovative thinking resulted in game-changing sales concepts including spearheading Women at NBCU, a cross-portfolio sales and marketing initiative which unlocked incremental value with clients including General Mills, Pepsi and American Express.
 
Prior to joining NBCU, Malfa was SVP of Ad Sales at Court TV Network, where she brought ROI effectiveness metrics to agency partners. She spent 10 years at Comedy Central. Earlier in her career, she worked at Travel Channel, Food Network, and in advertising agency account management.
 
Malfa is a board member of Partnership with Children, a member of Advertising Women of New York and Step up for Women.  She holds a graduate certificate in Strategy and Leadership from NYU and an undergraduate BA from Queens College in art with an economics minor.  Malfa lives in New York City with her husband and daughter.

“We have always prided ourselves in being able to attract the top talent in the industry and with Susan Malfa joining, we are taking that to the next level.  Her extensive experience in network sales and digital media is a perfect fit with the new initiatives that we announced last week at our upfront event including the new “iTestigo” show that marries social media and user generated content with broadcast television and the launch of the new multi-channel network, Fenomeno Studios.” –Winter Horton, COO Liberman Broadcasting.