Mira TV signs distribution deal with DirecTV
July 8, 2014
Mira TV, the new Spanish TV Network covering the Miami-Ft. Lauderdale, West Palm, Orlando, Tampa, Jacksonville markets in Florida will further expand its coverage through DirecTV. DirecTV will launch Mira TV July 9th, 2014 in the South Florida and Palm Beach DMA’s. The satellite operator will carry Mira TV’s programming on its local tier, airing on channel 18.
“With Mira TV launching just over three months ago, our growth has been extraordinary, this marks a significant step in becoming a key player in our competitive Hispanic Market” said Judy Prado Lombard Station Manager of Mira TV. “We’re thrilled DIRECTV will be offering its customers our high quality programming.”
“DirecTV is seen in 17% of Hispanic households in South Florida. This additional coverage continues to fulfill our goal to become the most important local Hispanic independent station in South Florida by 2015” stated Mira TV’s President Tomás Johansen.
