“Michael is one of the key architects of what has become the DISH TV and Sling TV international businesses, and everything we are doing today traces directly back to his early work at DISH delivering international content,” said Schlichting. “His track record of creativity and innovation in our industry will be a tremendous asset for DISH as we seek growth in our international offerings.”
Schwimmer first joined DISH Network in 1996 as a member of its legal team. He was tapped to lead the company’s Marketing and Programming organization and played a key role in launching the DISH International and DishLATINO brands. He left DISH in 2005 to lead SiTV, later rebranded NUVOtv, a premier English-destination for Latino entertainment. Schwimmer oversaw the 2014 acquisition of the Fuse Media enterprise from the Madison Square Garden Company. Schwimmer sits on the board of the National Association of Television Program Executives (NATPE) and is a member of the NAACP Entertainment Board of Advisors.
“My career has been devoted to helping build new businesses that champion great content for diverse audiences,” said Schwimmer. “I look forward to making a contribution to help grow the already strong position of the DISH brands as the destinations for the best multicultural content available and create new opportunities for the Sling platform.”