“José’s experience at Telemundo 60 makes him the perfect choice to help us lead our teams in Fresno, Sacramento and Salt Lake City,” said Martinez. “In the past 36 months, he’s helped to transform the station into a multiplatform local news operation and strong local business by fostering a work culture of teamwork and innovation. I look forward to seeing the new milestones José and our teams in California and Utah will accomplish together.”
Suárez has more than 20 years of experience in the local broadcast industry. As President and General Manager of Telemundo 60 since 2016, Suárez has led the most rapid and significant period of growth the station has experienced since KVDA first signed on the air 30 years ago. Suárez has led the expansion of the station’s digital/mobile platforms and launch of new local weekday and weekend newscasts. He’s also reinvigorated the newsroom by hiring journalists and staff to support the boost in news, and instilling a culture of enterprise journalism. In addition, Suárez managed the renovation of the station’s news facility.
“I’m excited to take on this new opportunity and look forward to helping maximize the growth potential for our stations in Fresno, Sacramento and Salt Lake City, at a time where demand for local news from Spanish-speaking audiences is increasingly growing,” added Suárez. “I’m extremely proud of our KVDA team and all the accomplishments we’ve achieved to better serve our South Texas communities.”
Before his success at Telemundo 60, Suárez worked at NBC 6 / WTVJ and Telemundo 51 / WSCV in South Florida for 10 years and held various roles with increasing responsibility including Director of Creative Services and Local Programming, Executive Producer for WTVJ’s station’s local weekday entertainment show 6 in The Mix, and the station’s local weekday newscasts. Before joining NBCUniversal, Suárez worked at television stations all across the country including CW South Florida / WSFL, Fox Toledo / WUPW and NBC 3 San Angelo / KSAN in Texas.
An award-winning journalist, Suárez has received numerous accolades including a Suncoast Chapter Emmy® award for “Outstanding Station Promotion Image" for his work at NBC 6, three Cleveland chapter Emmy® awards for “Outstanding Daily Newscast” (Market 41+), and numerous Associated Press awards for his work at Fox Toledo / WUPW. Suárez will be relocating to the Sacramento area.