Telemundo launches Suelta la Sopa Novelas
February 24, 2015
Telemundo incorporates live participation into the primetime viewing experience with a new digital and on-air variety show, AT&T Presents Suelta la Sopa Novelas (AT&T Presenta Suelta la Sopa Novelas). The series, hosted by TV personalities Erika De la Vega and Alessandra Villegas, began February 20 and airs on Friday nights during commercial time in the 8-10pm novela timeslot for 13 weeks.
In collaboration with one of Telemundo’s most socially and engaging pop culture programs, “Suelta la Sopa,” AT&T will engage social conversations through real-time viewer participation within the network’s primetime novela programming. Every Friday night beginning at 8pm, the hosts will interact with fans during commercial breaks by posing a new question each hour, urging fans to take part at sueltalasopa.com/juega. Poll results will be featured in real time on our audience’s personal devices and in content capsules airing throughout the night.
“Based on the insight that Telemundo viewers love to take part in live, shared experiences with our original storytelling, AT&T Presents Suelta la Sopa Novelas is a unique real-time marketing opportunity for AT&T,” Mike Rosen, Executive Vice President of Advertising Sales, NBCUniversal Hispanic Group. “Developed collaboratively with the innovative marketers at AT&T, this custom initiative offers our viewers the chance to interact live with the network and each other.”
In an effort to continue the conversation and offer fans an outlet for more in-depth discussion about their favorite storylines, a 2-3 minute “Suelta La Sopa Novelas” weekend wrap up show, will also be published on sueltalasopa.com/novelas.
The weekly recap show will be broadcast each Friday directly after Telemundo’s 10pm novela from an AT&T branded “Suelta la Sopa” set. The wrap up show will provide viewers recaps of key novela moments of the week, highlight social media commentary from followers, feature a “Fan of the Week,” extend conversations about the night’s topics and take a deep-dive into the latest novela gossip.
