Valentino named EVP of Revenue Innovation at Univision

Univision Communications Inc. (UCI) announced that Lisa Valentino has been named Executive Vice President, Revenue Innovation for UCI, effective February 12, 2018. Valentino, who was most recently Chief Revenue Officer for Industry and Agency at Condé Nast, will report to Tonia O’Connor, Chief Revenue Officer, and be based in New York.

Valentino’s appointment is a key component of UCI’s new revenue structure, led by O’Connor, that creates one integrated, innovative revenue team leveraging the strongest capabilities of the Company’s distribution and advertising functions with the goal of expediting UCI’s monetization strategy. As EVP of Revenue Innovation, Valentino will work closely with the digital, content and revenue teams to develop the strategy and activation for customer solutions that reflect the sales and brand partnerships of the future. Valentino’s specific responsibilities include sales oversight of digital, branded entertainment, experiential and events, advertiser creative, consumer insights, and data-informed audience-based targeting.

“In this age of the consumer, UCI’s priority is delivering progressive campaigns that drive transactions for our clients and partners,” said O’Connor. “Lisa brings expertise that will be instrumental in creating customized marketing solutions with hyper-consumer targeting, connecting clients with UCI’s highly-coveted U.S. Hispanic audience. She is a widely respected industry leader, and I’m excited to work with her to further unlock UCI’s value proposition throughout the marketplace.”

“I am thrilled to have the opportunity to work with such a mission-driven team at UCI to create new, innovative ways to deliver more valuable opportunities to the Company’s clients and partners,” said Valentino. “As the media industry continues its rapid transformation to keep up with evolving consumer consumption trends, it’s an exciting time to develop and enhance UCI’s revenue streams that best utilize its unparalleled portfolio of linear, digital, social, and mobile content.”

During her time at Condé Nast, Valentino served in a series of revenue-focused leadership roles in which she was responsible for the acceleration of revenue growth within various industries at the Company and helped to create a strategy for driving new revenue streams and convert the company from a publisher to a media partner and brand storyteller.

Prior to Condé Nast, Valentino worked at ESPN, where she last served as SVP of Multimedia Sales.

 

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