WAPA America becomes Nielsen-Rated

WAPA America has reached an agreement with Nielsen to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28.

“We’ve been analyzing preliminary Nielsen data for several months and we are very excited with the findings, which confirm that WAPA America has a large and loyal audience,” said Alan J. Sokol, President of WAPA’s parent company, Hemisphere Media Group.

“We know WAPA America appeals to the 10 million Puerto Ricans and Caribbean Hispanics living the US, but now we’ll have the data to back it up,” said Nicolas J. Valls – Hemisphere’s EVP of Advertising Sales. “WAPA America offers a unique and highly-valuable proposition to national advertisers who want to get their messages in front of the second largest Hispanic community in the U.S. in content uniquely aligned to its culture and interests.”

 

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