HispanicAd -Welcome-

March 10, 2010

Mar-10-2010

Social Networks vs. Management? Harness the Power of Social Media.

Leaders' efforts should not focus on controlling employees' social networking behavior. Instead, they should work to channel its use in directions that benefit organizations and their employees alike. DOWNLOAD REPORT HERE.

Mar-10-2010

Employer Perspectives on Social Networking Survey.

This Manpower research report draws on responses from more than 34,000 employers in 35 countries and territories to gauge the pervasiveness and effectiveness of company social networking policies. Social media is a powerful tool, yet our findings suggest that organizations are only just beginning to tap into its potential. DOWNLOAD REPORT HERE.

Mar-10-2010

Social Media complicates Work-Life Balance.

Social media usage has soared not just among the general population but also among at-work Internet users, who are heading to the sites for both personal and professional reasons in greater numbers.

The Lamp Post Revisited.

Mar-10-2010

Those who've seen my presentations have heard my parable about how too many organizations use research like a drunk uses a lamp post ... for support rather than for its intended purpose ... illumination.

	Roenna named National Sales Manager at Hoy.	Mar-10-2010
	mun2 launches new mobile website.	Mar-10-2010
	Si TV premieres Elle & Tito: The Married Life.	Mar-10-2010
	Double-Digit growth for Online Retail In the US.	Mar-10-2010
	Jorge Cantú passed away.	Mar-09-2010
	Lexus honors LBC’s - Immigrant Archive Project.	Mar-09-2010
	Bridge to an elusive but powerful consumer demographic: Teen Girls.	Mar-09-2010
	Grupo Prisa & Liberty Acquisition Holdings announce deal to drive Prisa Digital.	Mar-09-2010
	Radio SPOT TEN - Hispanic for 2009	Mar-09-2010
	Estrella TV becomes a Nielsen rated Network.	Mar-09-2010
	120M HHs to begin receiving 2010 Census Advance Letter.	Mar-09-2010
	Radio SPOT TEN - Hispanic 3.1.2010 - 3.7.2010	Mar-09-2010
	Gender Wage Gap narrows only slightly.	Mar-09-2010
	Surprising ways to Instill -- and Erode -- Confidence.	Mar-09-2010
	Univision realigns News & Entertainment with New Management Structure.	Mar-08-2010
	Cents and Sensibility: Why Marketing to Multicultural Consumers requires a subtle Touch.	Mar-08-2010
	Habits & Preferences of Social Media Users.	Mar-08-2010
	Brand Differentiation - It's an Inside Job.	Mar-08-2010
	Marketing on The Inside.	Mar-08-2010
	GOOOOAL: Coca-Cola offers chance to Score Big at Soccer Camp in South Africa.	Mar-08-2010

This Week's Article

HISPANIC MARKET OVERVIEW - 2010 REPORT.

Hispanic Market Overview - 2010, the first in a series of reports produced by longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson. The report is being distributed exclusively in the U.S. Hispanic market through a partnership between the JakeAdams Editorial Services and Research Consultancy and HispanicAd.com, the tool for the Hispanic advertising and media professional. The first Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of 2009 advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report. CLICK HERE TO DOWNLOAD REPORT - FREE.

Poll It

Hispanic Ad's Current Poll

Sports Marketing in the US Hispanic Market has reached critical mass, with ESPN Deportes, Fox Sports en Espanol, Andres Cantor’s Futbol de Primera, Gol-TV and the MLS, NBA, MLB & NFL targeting US Hispanic fans. Do traditional US Hispanic focused agencies grasps ‘Engagement Factor’ and take advantage of the opportunities in reaching Hispanic Consumers.

	No
	Sometimes
	Yes

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