HispanicAd -Welcome-

May 19, 2013

Latest News

	AND THEY JUST KEEP COMING! More marketers, more dollars, more opportunities	May-17-2013
	Latino Culture Makes its Mark on the Great American Songbook	May-17-2013
	International Migration is projected to become Primary Driver of U.S. Population Growth.	May-16-2013
	Lanza Group, LLC adds Houston to Atlanta, Charlotte, and Orlando HABLA Awards Line Up.	May-16-2013
	All Grown Up, But Still at Home with Mom & Dad: How Young Hispanics Are Reinventing Adulthood.	May-15-2013
	Frozen Foods Group selects Casanova Pendrill.	May-15-2013
	National Pok Board & Kraft partner on Hispanic promotion ‘Acompañalo a Tu Gusto’.	May-15-2013
	WomenHeart wins ‘Full Circle Award’ at the 4th M2W®-HW.	May-15-2013
	María Celeste Arrarás will co-anchor Noticiero Telemundo.	May-15-2013
	Univision Communications And El Rey Network Announce Strategic Partnership, Unveil Upcoming Scripted	May-14-2013
	2013 - 2014 Telemundo Upfront.	May-14-2013
	Sassa named Vice Chairman El Rey Network.	May-14-2013
	Latinoamérica Televisión adds new programs.	May-14-2013
	Which Social Networks Are Growing Fastest Worldwide?	May-14-2013
	Sanchez named Executive Creative Director at The Axis Agency.	May-14-2013
	AARP launches new Spanish-Language YouTube Channel.	May-14-2013
	Mobile Marketing contributes $139 Billion to U.S. Economy in 2012. [REPORT]	May-13-2013
	Digital Coupon Users spend 42% more annually than Average Shoppers. [REPORT]	May-13-2013
	State of Listening in America.	May-13-2013
	CMO: The Chief Muddled Officer.	May-13-2013

This Week's Article

Why Denny's went Native for Baconalia.

To promote its recent bacon “celebration”—Baconalia—Denny’s partnered with funny photo and video site FAIL Blog and parody song performers Rhett & Link. John Dillon, vice president of marketing at Denny’s, spoke with eMarketer’s Lauren McKay about the Baconalia content hub and why the restaurant chain took a native advertising route for this campaign.

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