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Fox Sports en Español demonstrated to the international media community its expertise in providing innovative advertising solutions for its advertising partners when Conill's campaign for the launch of the new Toyota Corolla was awarded a Silver Media Lion during the 55th Annual Cannes International Advertising Festival held June 15-21.
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This Independence Day, State Farm officially launches a lead sponsorship role in the National Association of Latino Elected Officials (NALEO) Ya Es Hora (It's Time) campaign to empower Latinos to become full participants in American life through increased civic engagement. The goal of the program is to help educate, mobilize, and integrate the Latino Community into the civic process.
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Burlington Coat Factory, a U.S. nationwide discount department store retail chain, announced its plans to open its first two stores in Puerto Rico.
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The Etiquette of seeking Advice.
I love helping college students and recent graduates, including from my alma mater, Syracuse University. I receive a good number of calls from there and elsewhere and I enjoy responding. However, I'm periodically aggravated by email from students who request "general tips to succeed."
I'm not talking about help for any specific question or objective where I can offer unique value. I'm referring to thoughtless, generic requests for tips to make it in their careers. This tells me either you have no focus, you've not done your homework, or both. Even worse, it suggests you might not care. |
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Poll It
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The term engagement is the rage in our industry, since it defines the level of interaction between the program, the consumer and the effectiveness to persuade or drive to purchase. Obviously content and engagement are closely linked. Does higher ratings mean more engagement?
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