Univision Communications Inc. (UCI) launched its third annual multiplatform initiative “Todo Es Posible- Unidos a través de nuestras historias” (Everything is Possible- United Through Our Stories). This year, the campaign includes a series of eight podcasts featuring the heartfelt, personal stories of the network’s most beloved personalities including Giselle Blondet, Carlos Calderon, Lili Estefan, Satcha Pretto, Pablo Ramirez, Jorge Ramos, Teresa Rodriguez, and William Valdés. Each first-person narrative will share the inspiring details from their road to success, how they have overcome obstacles and achieved their dreams. The campaign will include digital and social media extensions.
“Todo Es Posible” kicked-off on Despierta America with podcast series host Carolina Sarassa showcasing the first of eight personal podcasts – the actress and host of Pequeños Gigantes USA, Giselle Blondet, who shared details from her start in show business and how she persevered through some of the most difficult moments in her life. "All I knew was that everything was going to be okay," says Blondet, who, with her natural optimism, wants her story to encourage and motivate others. The 30-minute podcasts, emphasizing the message that everything is possible, will be available on a dedicated campaign website, TodoEsPosible.com, where listeners will be afforded the unique opportunity to listen to the personal experiences of their favorite personalities, told directly from their point of view.
“Our television personalities are the thread that connect our audience to our Univision brand,” said Jessica Rodriguez, chief marketing officer at Univision Communications Inc. “These trusted voices are welcomed daily into the homes and lives of our audience, and this campaign is a way for our personalities to give back to the community by sharing a side of themselves that isn’t captured on camera. The narratives captured in this honest and inspirational series touch on the powerful brand affinity Hispanics have for the Univision Network and reflects the cherished relationship we have with the audience and communities we serve.”
Audiences are invited to participate in the conversation by using the hashtag #TodoPosible across social media platforms (Facebook, Twitter and Instagram). All of Univision’s podcasts are available on the Uforia Audio On-Demand section of the site. The 'Everything is Possible - United Through Our Stories' podcast will also be available on iTunes and Google Play.