Binbit to provide mobile NBA content to fans in over 25 countries
February 17, 2016
The National Basketball Association (NBA) and Binbit announced a new multiyear partnership that will provide the league’s growing fanbase across Latin America, Europe and Asia with access to extensive NBA content. The deal will also include special promotions and experiences from the NBA for Binbit’s subscribers.
Through the partnership, Binbit will distribute a comprehensive lineup of NBA pictures, videos, and audio files tailored for feature mobile phone devices within certain territories. Binbit mobile phone subscribers will also have access to a free official NBA Fan Club, which will feature NBA game highlights and photos and NBA-themed ringtones.
“As always, we are interested in bringing more value to our customers and business partners, so we saw a great opportunity in this partnership with the NBA, which is spectacular news for the fans,” said Binbit Chairman Antoni Muntaner. “The NBA is a premium brand all around the world, so considering our operational territories, this is a great opportunity for both companies. Considering the constant rise in viewer preferences around the world and the great show the athletes put on, we hope to continue to expand our reach. When people think of mobile entertainment we want them to think of Binbit.”
