Republica Havas launched for BankUnited for the Big Game on February 2nd. In place of a traditional Super Bowl ad, BankUnited opted to turn to social with their #GoForMore54 campaign offering consumers and small businesses a chance to win $54,000.
How it works: Twitter users can follow and tweet @BankUnited using #GoForMore54 to answer the question, “What would you do with $54,000?” Entries can also be made online at www.GoForMore54.com. The sweepstakes runs through Sunday, February 2, 2020. If a 2-point conversion is successfully completed during the Big Game on February 2, one winner will be randomly selected to receive $54,000. If there is not a successful 2-point conversion during the game, BankUnited will choose one or more charities to which they will donate the $54,000 prize.
The response has been eye opening and overwhelmingly positive. Americans are eager to pay down their student loans, medical bills, save money.