“We are reimagining TYM triggered by the Latino sports fan’s exponential growth in video consumption across all platforms,” said Ray Warren, president of Telemundo Deportes. “TYM is expanding and evolving to become a multimedia content brand tailored to the fan’s need and consumption habits while giving them a seamless experience across all platforms.”
This multiplatform expansion comes as TYM celebrates its 15th year anniversary with an all-encompassing rebranding of the show to deliver – in a casual studio environment – entertaining sports content that is an alternative to traditional sports television. The new format features dynamic segments and social media interaction produced to fit all platforms, as well as brand-new studio elements that include a new set look, graphics and music elements.
Titulares y Más weekend edition has been rebranded to Zona Mixta TYM. Led by Sports Emmy-Award winner Miguel Gurwitz and renowned Mexican soccer star Carlos Hermosillo, Zona Mixta presents the most popular, noteworthy and talked-about sports news of the week in a dynamic format and featuring a variety of segments including fan opinions and guest appearances who are engaged in different segments throughout the duration of the show.
During the week, sports experts Karim Mendiburu – who has been part of the show since it launched in 2005 – and Ana Jurka continue to deliver their fun, unique and irreverent style and one-on-one interviews with some of Hollywood’s most recognized TV, music and movie stars. The show renews its focus on sports culture and lifestyle stories bringing to viewers all angles of sports news beyond the field. In addition, the show will continue to present TYM+, its bi-weekly video podcast that gives Jurka and Mendiburu a unique platform to expand on the topics sports fans are asking for, while capturing a wider, younger audience. TYM+ is currently available via YouTube, Facebook and Instagram, debuting a new episode every Monday and Friday afternoons.