Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™, unveils its campaign for the tournament, honoring female soccer athletes’ achievements in the U.S. and around the world, under the tagline “If they fought to play it, watch what they are going to do to win it.” The campaign launched today across all Telemundo platforms and will continue rolling out new spots and creative through June 7, including special content that features the stories behind four world-class female soccer stars expected to play in this summer’s tournament: U.S. striker Christen Press, Argentine goalkeeper Vanina Correa, Chilean defender Su Helen Galaz, and Brazilian defender Érika Dos Santos.
Stemmed by research and stats gathered by FIFPro, the campaign sheds light on the obstacles that many female soccer athletes around the world have to overcome to play professional soccer. Through the true stories of elite female soccer athletes, the campaign highlights their competitive nature—on and off the field— and how they juggle multiple roles in their professional and personal lives to be able to play the game. It focuses on showcasing how these players are unstoppable giving it their all in order to make it to France where they will fulfil their dream of competing at the highest level and on the largest stage: the FIFA Women’s World Cup.
As part of this campaign, and through Telemundo’s award-winning corporate social responsibility platform “El Poder En Ti” (The Power in You), Telemundo is deepening its partnership with the U.S. Soccer Foundation to drive support for soccer programs and safe places to play for girls and boys in underserved communities. Through Soccer for Success, the U.S. Soccer Foundation’s after-school program, participants gain critical life skills that help them succeed both on and off the pitch. In fact, after participating in the program, nearly 80% of girls surveyed felt good about their future and more than half felt that they were a leader.
“With this campaign we aim not only to highlight the stars of the game and get people excited to watch the Women’s World Cup, but also to help inspire young women to reach their full potential through participating in soccer,” said Karen Barroeta, Senior Vice President, Marketing and Creative for the Telemundo Networks. “Telemundo is honored to join forces with the U.S. Soccer Foundation to enable more girls to get in the game while enriching the communities that we serve.”