Univision Deportes announces TV Everywhere campaign offering streaming of CONCACAF Gold Cup

Univision Deportes, the sports division of Univision Communications Inc., announced the launch of a TV Everywhere campaign offering live streaming without requiring authentication during the group stage of the highly anticipated CONCACAF Gold Cup soccer tournament. The initiative is focused on spurring awareness and adoption of TV Everywhere across mobile, tablet and desktop.
 
During the open trial period starting at the beginning of the Gold Cup tournament through the beginning of the quarterfinal rounds, soccer fans will have unlimited access to the matches by downloading the Univision Deportes mobile app.  During this time, Univision Deportes will engage users through a comprehensive campaign to build awareness and education around the authentication process. At the start of the quarterfinal round, users will be required to authenticate to gain access to the Gold Cup matches.
 
“Big events such as the Gold Cup provide an opportunity to increase activation of TV Everywhere,” said Jennifer Ball, executive vice president of Marketing and Content Partnerships, Univision Communications Inc. “Our goal is to constantly educate our audience about the benefits of their pay TV subscription and the ability to live stream a major event is a big one.”