While the 2017-2018 season may have been a rocky one for the NFL, the league’s signature event still continues to shine: The average cost of a :30 ad in Super Bowl LII climbed to a record $5.235 million, with overall spend totaling $482 million, second only to the previous year’s game which went into overtime. Kantar Media’s analysis of its exclusive data shows that the Super Bowl remains the preeminent live television event. However, there have been some changes in advertiser strategies, including experimenting with shorter ad lengths and leveraging social media to get the most from their campaigns.

Combate Americas announced key appointments to its leadership team. Billy Sanez joins Combate Americas as Senior Vice President of Marketing, and Rosa Gomez is named Director, Digital and Social Media. Sanez will oversee brand development and integrated marketing communications.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • If you are a government official vulnerable to blackmail because, say, a foreign power has a “kompromat” in its possession (eg; a salacious video of your naked self canoodling with a sex worker in a hotel room), it is not a privacy issue, it is a matter of integrity.
  • “Never do or say anything you wouldn’t do or say in front of your kids.”
  • Or in front of your constituents.
  • Or your significant other.

Chapter Two:  Hispanic Americans - There have been Hispanics living in the present-day United States since the Spanish started roaming around Florida looking for the Fountain of Youth. But it was the 1980 Census that led some white Americans to wonder whether the country was “browning.” The Census made headlines when it proclaimed that there were 14.6 million Hispanics living in the U.S., an increase of over 50 percent from 1970. By 1990, the number, largely driven by immigration, had increased to 22.4 million. Headlines were made again, big time, when the 2000 Census showed that there were 35.3 million, meaning that Hispanics had surpassed African Americans as the largest minority in the country. In 2018, that number was more than 60 million, over 18 percent of the U.S. population. The number of Hispanics in the U.S. is expected to grow to 106 million by 2050, at which time Hispanics will make up nearly 30 percent of the population.  By David Morse / New America Dimensions

The winds of change have once again impacted one of our key Hispanic & Multicultural ad agencies.  At the end of 2018, WPP parent corporation of Grey decided based on pressure from key clients like Proctor & Gamble, that multicultural talent needs to be integrated in all vertical and horizontal levels in the agency structure.  WING employees and talent will be integrated under the Grey New York agency and will not function as an separate division within the WPP and Grey Network.

Advertisers across industries share a common challenge: how to know which marketing activities are actually driving profit and which are wasting spend.  One way to answer these questions is a measurement approach called marketing mix modeling. Marketing mix modeling calculates the total effect that every marketing channel and its key dimensions, such as product and geography, have on sales and other performance metrics, while controlling for exogenous factors such as weather and seasonality that impact business performance.

2019 is here, and with it, a flood of advertising industry predictions. From an agency new business perspective, we can expect ongoing change (which has become the norm) and a continuation of trends from previous years. Unlike previous years, the potential for these trends to touch your agency’s new business outcomes and bottom line seems greater.  By Mark Duval - The Duval Partnership

Twenty-seven million Americans are starting or running new businesses, based on data reported in the 2017 Global Entrepreneurship Monitor United States Report: National Entrepreneurial Assessment for the United States of America released by Babson College.    

No longer a futurist's daydream, artificial intelligence (AI) is attracting significant investment and growing quickly. According to a December 2018 estimate from tech research firm Tractica, the direct and indirect application of AI software generated $5.4 billion in worldwide revenues in 2017, and is forecast to produce a whopping $105.8 billion by 2025.

Shoe Carnival has selected McCann as its agency of record for integrated marketing services. The McCann team will include specialty agencies Compass Point (Media AOR), Casanova (Hispanic strategy, media and creative), MRM//McCann (digital strategy and technology) and Momentum/Chase (Shopper Strategy).

Media consumption trends show U.S. Hispanics are first adopters when it comes to hot new tech. How can broadcasters that wish to target these consumers best invest in the tech tools and advancements that will help leverage their brands, and extend them in ways that will ensure continued relevancy in the years ahead? That's the topic of conversation in this fresh Hispanic Radio Podcast.

Univision Communications unveiled its digital and social media programming slate for the new season of “Mira Quién Baila All Stars” (Look Who’s Dancing or MQB), the megahit reality competition series starring celebrities showing off their best dance moves for good causes.

Telemundo announces sponsors NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9 p.m./8C. Sprint, State Farm and Toyota have signed on to produce creative show integration segments

“Vida y Salud” will air in two-hour episodes every morning from Monday through Friday in the United States and in Latin America on AZ Mundo, a TV Azteca International Pay TV network. Segments of the program on specific topics will also be available for the global market via the new Spanish-language health website www.VidaySalud.com.

The future of real estate will be significantly influenced by women, millennials and Hispanics, according to realtor.com's analysis of first names on 2018 home sales deeds.

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