Making the business case for a chief data officer

The right CDO can help firms reap the benefits of data-informed decision-making. Here’s what your data chief should do for your organization.

Remote Work Is Here to Stay — But It Requires Empathy

A year into the pandemic, one thing hasn't changed for office workers: remote work. Working from home isn't just a "phase" but a way of life now; and many love it. It's become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

Univision Special Edition of “Mira Quién Baila”

For the first time ever, the megahit dance competition will feature an entire cast of eight Univision stars, who will take the stage to show off their best moves on the dance floor, representing a charity of their choice.

Univision announces “PREMIO LO NUESTRO” 2021 Sponsors

Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile.

UNANIMO DEPORTES celebrates Black History Month

Unanimo Deportes has taken an inclusive approach to celebrating Black History Month this February, including stories that are often not heard, about Afro-Latino athletes and their unique experiences in being black and Latino

As CMOs Focus on Business Results, Performance Marketing Gains Momentum

Undoubtedly, this past year has been unusually tough in every aspect of our lives. We have all had to adapt to new and increasingly digital ways to live, work, educate, shop and entertain. Work from home, lockdowns, restrictions and remote education due to COVID-19 hastened the consumer jump in media usage and streaming video.

Lowe's teams up with Hogar de HGTV

Lowe’s announced their partnership to create exclusive food- and home improvement-focused content for Hispanic audiences, primarily through Hogar de HGTV, for Spanish-language audiences.

‘TU-NIGHT CON OMAR CHAPARRO’ enters Season Final Countdown

Tu-Night con Omar Chaparro is closing in on its season two finale with two weeks of original episodes and Latin star power guest on episodes airing February 22 until the season finale on March 4.

Global Sports Sponsorships are Shifting East and Growing into New Categories [REPORT]

The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.

Brands Need Cultural Fluency to Survive & Thrive

Today’s multicultural teens and parents ages 25-49 have little tolerance for being disrespected by brands. According to a recent study by the Cultural Marketing Council: The Voice of Hispanic Marketing (CMC), more than half of people ages 13 to 49 have quit a culturally illiterate brand, saying it offended them or disrespected their values—that number skyrockets to 72 percent among Black female parents  ages 25 to 49. Thirty percent of teens and adults who have already quit a brand also said advertising adjacent to offending content was the reason for a brand break-up.  By Nancy Tellet, CMC Research Chair, Culture Marketing Council: The Voice of Hispanic Council

America 2021: The opportunity to advance racial equity

Repairing the frayed social fabric in the United States is one of the most pressing issues of our time. It’s not a new problem.

Will Megacasts Become Mega-Popular?

While custom broadcasts of sports and other live events across multiple networks intrigue marketers, questions remain about their value

4 Ways Modern Marketers are Using Attribution to Drive More ROI

Marketers have entered an age of uncertainty, facing more roadblocks to measurement than ever before. The media landscape is becoming increasingly complex, with the explosion of different channels and data sources posing measurement challenges.

Spanish Broadcasting System, Inc. announces completion Of Recapitalization Closing of $310 Million in Senior Secured Notes due 2026

Spanish Broadcasting System, Inc.  announced the completion of its recapitalization and the closing of its previously announced offering of $310 million in aggregate principal amount of its senior secured notes due 2026.

Experts Say the ‘New Normal’ in 2025 Will Be Far More Tech-Driven, Presenting More Big Challenges

A plurality of experts think sweeping societal change will make life worse for most people as greater inequality, rising authoritarianism and rampant misinformation take hold in the wake of the COVID-19 outbreak. Still, a portion believe life will be better in a ‘tele-everything’ world where workplaces, health care and social activity improve.

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