Customer engagement is a priority for many, but no single action plan exists for how to measure it. Some brands simply identify and tally customer engagements, while others truly understand the value of each action.

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly deliver against its great promise: to create seamless, personalised experiences online, in the crucial moments that matter between people and brands.  And perhaps this lack of confidence is justified: most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consensus is that poorly executed digital advertising is driving the trend.

According to The Wall Street Journal, Univision Communications Inc. has tapped media veteran Vincent Sadusky as chief executive, succeeding Randy Falco at the troubled Spanish-language broadcaster, according to people familiar with the matter

In 2011, Fox and the Spanish-language network Telemundo won the rights to broadcast the 2018 and 2022 World Cup in the U.S. for a record $1 billion dollars. Fox agreed to

Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online.

In a new national poll, Eagle Hill found that the integrity decline starts at the top. Only 15 percent say that corporate executives have the most integrity in the workplace, while 49 percent say that their colleagues have the most integrity.

Univision Communications Inc. announced  new 10-year agreement that will keep the Latin GRAMMY Awards®, on the Univision Network through 2028. The new agreement, unprecedented in Spanish-language television in the United States, extends the partnership established in 2005 with The Latin Recording Academy® to include multi-platform coverage across UCI’s portfolio of broadcast and digital brands and will include the highly anticipated 20th anniversary of the Latin GRAMMY Awards in 2019.

Spanish Broadcasting System, Inc. announced the appointment of David Bailin as Vice President, National and Network Sales. Bailin will be responsible for revenue generating sales strategies, expanding business development initiatives and creating 360 multimedia platforms for SBS’ national and network division AIRE Radio Networks. Based out of the SBS New York office, Bailin will also collaborate with SBS’ digital platform, LaMusica, with its respective sales and business development efforts.

The ARF’s Scott McDonald tackled the topic by providing tips on the best use of A/B tests vs. Market-Mix Models (MMM) vs. Multi-Touch Attribution (MTA) to measure marketing ROI in an article published in ForbesMagazines. His overall recommendation: “all three of these techniques can provide value, but none should be treated as ‘the answer.’”

Telemundo Station Group announced it’s dispatching a team of local station journalists from stations in Los Angeles, Miami, Houston, Chicago, Dallas-Fort Worth, McAllen and its news bureaus in Washington, D.C. and Miami to the 2018 FIFA World Cup Russia™. The station group’s team consists of 12 sports and news anchors, photographers and producers. This is the largest group of Telemundo station journalists to ever report from an international, live sporting event. Telemundo’s local journalists will round out Telemundo Deportes’ coverage of the 2018 FIFA World Cup™ by delivering local audiences the most relevant and compelling coverage about all 32 competing teams across the stations’ on-air, digital and mobile platforms. The stations’ mobile apps will also help soccer enthusiasts watch livestreams of the games and receive their World Cup news and sports updates wherever they go.

If we Hispanics can stay away from the siren song of whiny activism, pointless social justice warring, victimization and “snowflakism”, AND if we manage to overcome our perennial allergy to careers in the fields of STEM (Science, Technology, Engineering, Math) the future of our kids looks brighter than ever.  By Gonzalo López Martí - Creative director, etc./LMMiami.com

In this post, Dale Beaton, Global Head of Brand Guidance Insights Division at Kantar, considers why marketers need to know what they are trying to achieve and measure their progress toward that goal if they are to maximize the return on their marketing investment.

The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced today that Sprint is the winner of the 2018 CMC Marketer of the Year Award. Sprint joins a prestigious short list of elite brands that have received the award, including Ford, McDonald’s, State Farm, Toyota, and Walmart. Alberto Lorente, multicultural marketing director for Sprint, will accept the award and discuss the wireless carrier’s commitment to the Hispanic and multicultural market at CMC’s 2018 Annual Conference. The session will take place on Wednesday, June 6 at 9:00 a.m. at the Loews Hollywood Hotel in Los Angeles.

Driving frequency of visits and encouraging more small basket purchases is likely to be a key driver of growth for retailers in the first half of 2018; and with 77% of shoppers actively look for a promotion, this could be one way for convenience retailers to help encourage one extra item in the basket behaviours.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic Social Marketing Report for our readers.

To view and download click on image or CLICK HERE.

Enjoy.

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