Five Charts: How Marketers Use AI

Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology.

The cornerstones of large-scale technology transformation

A clear playbook is emerging for how to integrate and capitalize on advanced technologies—across an entire company, and in any industry.

Why Marketers See Gaps in Their Attribution

Attribution is a puzzle that many marketers haven’t cracked.

Brands Can Build Relationships With Younger, High-Income Consumers via Ad-Supported Over-the-Top Video [REPORT]

The Interactive Advertising Bureau (IAB)  released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT).

EXPERIENCE GAP [REPORT]

Sizing the gap between brand promise and brand experience. Disappointments.

Hispanic TV Summit: Hispanics Gaining Momentum On TV

The television and film industries have begun to recognize the value and appeal of Hispanic television, but executives speaking at the Hispanic TV Summit say that there needs to be a greater Hispanic presence both in front of and behind the camera.

Hispanic TV Summit: For Content, Connections Matter

With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday's Hispanic TV Summit.

Hispanic TV Summit: Schwimmer Says Nets Need to Stand for Something

Independent networks navigating the increasingly fragmented TV market need to differentiate themselves beyond just better pricing and more choice to be successful, they also need to take a stand, Fuse TV CEO Michael Schwimmer told a packed audience at the Multichannel News/B&C Hispanic TV Summit last Thursday.

CMOs Are Becoming More Tech Focused

The ongoing evolution of the Chief Marketing Officer role is a topic that frequently dominates panels at ad industry events. According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

TV Viewability [REPORT]

The vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.

Pyrrhic victories in life, marketing & politics

By Gonzalo López Martí  - Creative director, etc / LMMiami.com

  • A Pyrrhic victory: one in which the winner’s losses are as great as those of the defeated*.
  • Or even greater.
  • See, there’s a problem with Pyrrhic victories: sometimes they are not manifest at first glance.
  • They come disguised as tactical wins.

Cinelatino Celebrates 20th Anniversary in the U.S.

Cinelatino will celebrate its 20th anniversary with three-day marathon of the biggest and most popular blockbuster hits from across Latin America, Mexico, and the Caribbean, beginning Friday, October 12, at 8:00am ET.

Republica Havas’ Jorge A. Plasencia – the 2018 HPRA ¡BRAVO! Pioneer of the Year Award

Jorge A. Plasencia, co-founder, chairman and CEO of Republica Havas, was recognized by the Hispanic Public Relations Association’s (HPRA) with its 2018 ¡BRAVO! Pioneer of the Year Award. The HPRA National ¡BRAVO! Awards are one to the most prestigious awards in U.S. Hispanic communications and marketing.

d expósito & Partners wins three ¡Bravo! PR top awards for AARP

With AARP turning into an undisputed winner and in a combination of wins that straddled public affairs, media events and not-for-profit communications, d expósito & Partners, and its client AARP, walked away with three of the 2018 National ¡Bravo! Awards at this year’s New York ceremony of the Hispanic Public Relations Association.

U.S. Hispanics - Digitally Empowered. Culturally Connected [REPORT]

U.S. Hispanics share social media content five times more often than non-Hispanic Whites. The infographic below provides a snapshot of how Hispanics use social media and the internet to stay connected to information, brands, and their communities.

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