New data from Hub Research suggests that TV watching habits may be at a tipping point, with the majority of US TV viewers saying they mainly watch their favorite show via a digital source.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • You know what they say: in Hollywood nobody knows anything.
  • The line alludes to the inability of even the most experienced moviemakers to know in advance whether a movie will be a box office hit.
  • The history of Tinseltown is littered with flops with the best talent and the fattest budgets, the highest screening scores and even the best reviews.
  • The art & craft of making movies, not unlike that of making ads, is an obscure art for odd people.

As Co-President and Chief Operating Officer of Alma Isaac Mizrahi begins his term as chair of AHAA: The Voice of Hispanic Marketing, three new members have joined its Board of Directors. Stacie de Armas, vice president of strategic initiatives & consumer engagement at Nielsen; Christian Martínez, head of U.S. multicultural sales for Facebook; and Marco Vega, co-founder of We Believers, will work closely with AHAA’s governing bodies, committees and executive director to support the organization’s strategic plan, which elevates the quality of Hispanic marketing in the U.S. and focuses on the value of segmentation and power of specialization.

The ANA Alliance for Inclusive & Multicultural Marketing (AIMM) today announced a set of key priorities for the coming year that are specifically designed to help marketers increase their focus on multicultural marketing to help drive overall corporate growth.

Nielsen launched Marketing Budget Explorer.  Streamlining the media planning process, Nielsen's new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.

As a researcher who has worked in the sample industry for over a decade, I was surprised that I had never asked myself the question, “why do people take online surveys?” It’s a practice that we just kind of take for granted in our industry. Researchers often assume that the primary driver is incentives, as every panel gives some sort of incentive to panelists to encourage participation. But because the incentives are small, there must be a more fundamental reason people take the time to check a few boxes.  By Mario X. Carrasco - Co-Founder and Principal of ThinkNow Research

More and more millennials are finally earning and spending serious money. But millennials’ finances often remain fragile, constraining their expenditures. When they make purchase decisions, marketing is just part of what influences where their money goes.

Today’s marketers are in constant competition for consumers’ attention – not just with each other but also with people’s social feeds.  Consumers have more ways than ever to discover, research, purchase and promote products and services, but what content and sources do people seek out, trust and find most influential?

Twenty-eight years! Why did we wait so long to tie the knot? Well, it wasn’t legal until June 26, of 2015. But we could have had a non-legally binding commitment ceremony or filed to be a civil union years ago.  But another way to look at it is, why get married at all? It won’t change who we are and what we feel for each other, not really. Is it for the benefits? Sure, that’s a small part of it. Is it to declare our love for each other, and announce it to the world? Okay, that too. Part of the matter is, and this is why we’ve waited so long, and why we’re doing it at all: same sex partners have fought hard for the right to marry. It was a stunning achievement, something nearly unthinkable 28 years ago, certainly unthinkable when I was a boy growing up in the blue-collar mill town of Manchester, New Hampshire, in the 1970s.  By David Morse - New America Dimensions

Nielsen announced an agreement to use Comcast's set-top box data in its local television measurement service. With this agreement, Comcast becomes the fourth major cable or satellite provider whose non-personally identifiable TV viewing data is being integrated with Nielsen's comprehensive panel data.

Whenever there is an outbreak of the measles, mumps or some other vaccine preventable infectious disease we hear a lot about herd immunity. The notion that if 90%-95% of a population is vaccinated infectious diseases cannot get a toehold in a population. This idea, however, may be providing us a false sense of security because for herd immunity to work, vaccinated individuals need to be distributed evenly among a population to act as buffers against transmission and it turns out they’re not.

Univision Deportes announced that it has finalized a three-year sublicensing deal with FOX Deportes for Spanish-language rights to matches from Germany’s top soccer league, Bundesliga. 

Growth has become hard to come by for many industries around the globe, and uneasy political and economic environments have made it even more difficult for agencies as companies curtail their ad and marketing spending.  By David Hohman, Managing Director, Nielsen Agency Solutions

Spanish Broadcasting System, Inc. announced the leadership appointments of Elisa Torres as EVP, Aire Radio Networks and National Radio Sales and Michelle Marino, SVP, Aire Radio Networks and National Radio Sales, effective immediately.

If you are running a big brand it must seem like you have a large target painted on your back. Every other brand in the category wants a share of what you already have. And stories of big brands losing out to newcomers are everywhere. But are big brands really dying?  by Nigel Hollis

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