2018 CMC Hispanic Market Guide Provides Marketers with New Research and Most Comprehensive List of Trusted Culture Marketing Experts

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.

2018 Hispanic TV Upfront Report - DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

Enjoy.

10 Takeaways from the 2018 ANA Advertising Financial Management Conference

The 2018 ANA Advertising Financial Management Conference was chock full of important learnings on marketing finance and procurement.

Long Form Video Terms and Conditions [WEBINAR]

When IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Telemundo deploys all News & Entertainment Shows to 2018 FIFA World Cup Russia

Telemundo Deportes announced the complete line-up of Telemundo’s daily news and entertainment programming, supplementing the network’s World Cup coverage during the month-long event. Telemundo will deploy the network’s top news and sports on-air talent from Un Nuevo Dia, Noticias Telemundo, Al Rojo Vivo and Titulares y Más to report live and on-site from Russia, in addition to the new primetime studio show Viva el Mundial y Más hosted by renowned TV host and actress Jacqueline Bracamontes and Titulares y Más’s Karim Mendiburu.

Ad Market: Updating 2018 Forecast To +4.8% Underlying Growth

BOTTOM LINE: We are refining expectations for US advertising growth. We now call for +4.8% underlying expansion this year following on +4.5% growth in 2017.

Crisis Averted: How Marketers View Brand Safety Now

After Coca-Cola, L'Oréal, and Procter & Gamble ads were found next to violent and inappropriate online content, brand safety became a major concern for marketers. Months later, the dust has settled and brands are deep in discussions about what brand safety means for them—and what needs to happen to create change and avoid future crises.

News Radio audience jumps during Hurricane Maria

How do people get their news in the midst of a natural disaster? Radio broadcasters all around the world stay attuned to what’s happening in their local communities, particularly during times of hardship or natural disaster. Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio continues to be a lifeline to the most vulnerable in times of crisis.

Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017

Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US.  This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).

Dealing with the Media Trust Meltdown

The entire digital ecosystem is in crisis—a crisis of trust.

Azteca and MUGO announces music technology partnership

Social music startup MUGO announced a strategic partnership with TV Azteca, one of the two largest television producers of Spanish language programming in the world.

The Tailwinds for Augmented Reality Advertising Are Too Strong for CMOs to Ignore [REPORT]

The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG). The report is titled Augmented Reality: Is the Camera the Next Big Thing in Advertising?

Do Mobile Transactions Dominate the Mix?

More than two-thirds of digital transactions in North America take place on mobile, the majority of them via mobile app, according to new data from Criteo.

The New Health Economy in the age of disruption [REPORT]

The US health industry is in a period of unprecedented dealmaking. New business models are emerging from unexpected sources. These models, a mix of new entrants and traditional players, are coming together to offer new capabilities and models of care. Their arrival in the industry should prompt players new and old to reconsider their business models and their strategies or risk being left behind.

Social Media & Digital Usage in 2018 [PODCAST]

Affluent U.S. Hispanics Drive Daily Usage of Top Social Media Platforms

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