According to SSG’s primary survey, 68% of Spanish Dominant Hispanics who can vote in Federal elections feel very to extremely confident that they will go out and vote in the November 2018 mid-term elections. Spanish Dominant Hispanics consider that Immigration, Racism, Homeland Security, Gun Control and Health Care are the top 5 issues facing the country. The ranking of these issues don’t change between Millennials and Xers/Boomers but the level of importance for Immigration and Health Care is significantly higher among Spanish Dominant Xers & Boomers. Interestingly, Racism is identical regardless of Generation

To boost organic growth, most companies need a diverse set of initiatives—and how you sequence them matters.

Digital may be the rage, but a panel of Hispanic network execs say TV still has impact.  Courtesy of Broadcasting & Cable / Multichannel News

With the focus of most programmers on the myriad over-the-top methods to attract younger viewers, Spanish-language networks are increasingly depending on old-fashioned linear channels for survival, according to a panel at the Hispanic TV Summit.  Courtesy of Broadcastoing & Cable / Multichannel News

Hispanic-targeted mixed martial arts franchise Combate Americas has reached a sponsorship deal with Monster Energy Drink, the two companies announced Wednesday.  Courtesy of Broadcasting & Cable / Multichannel News

The 16th annual Hispanic TV Summit kick-off with a primer on incorporating Hispanic-influenced cultural realities into brand advertising today. She backed up her message by showing five cool commercials, only two of which were from her agency.

Many small towns and cities have seen major changes over the last 30 years. This includes, in some cases, a seismic shift in the number of multicultural consumers that now reside in the community. Some 90 miles north of New York City, a municipality that lost its major employer some 25 years has been reborn. Millennials are partly to thank. As we learn in this podcast, Latinos are the real growth driver.

Direct-to-consumer (D2C) brands—encompassing everything from startups like Billie offering women's razor subscriptions to Casper, the once online-only mattress company that has products now being sold at Target—have been growing in popularity for a variety of reasons.

Video.  Such a short word and yet it’s been at the center of much media discussion over the years; especially in the digital media landscape.  What’s the power behind this medium?  What makes it essential in 2018 and a vital resource for today’s marketer?  We’ve all heard the age-old statements before… “Video Everywhere,” “Power of Sight, Sound and Motion,” and don’t forget “Content is King!”  Then there’s the different types of video: “in-stream” and “out-stream”, “pre-roll” and “mid-roll.”    By Ben Leff, COO of NGL Collective

The Hispanic Public Relations Association (HPRA) reveals the winners of the 2018 National ¡Bravo! Awards, the most prestigious awards in Hispanic marketing & communications recognizing the industry's finest campaigns across several categories.

Podcasting is a major force at work in audio; one that shows no signs of slowing down as it gains steam among the masses.  Everyone is talking about it. 

Much has been written about the importance of distinctive brand assets, but marketers keep defaulting to package graphic changes as a misguided short-cut to make their brand more relevant, or attempt to gain new users.

PR agency ROX United, of UNITED COLLECTIVE, announced the appointment of Lisa Ruiz-Rogers to Managing Director.

The use of digital technology has had a long stretch of rapid growth in the United States, but the share of Americans who go online, use social media or own key devices has remained stable the past two years, according to a new analysis of Pew Research Center data.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Annual Conference will take place at the Statler Dallas Hotel on June 11-12, 2019 in Dallas, Texas. As part of its commitment to boost local presence and expand its audience, the CMC has held its conferences in key markets including Miami, Chicago and Los Angeles, where markets with significant Hispanic population continue to rise.