The U.S. Census Bureau, in collaboration with Raj Chetty and Nathan Hendren from Harvard University and John Friedman from Brown University, released new research and a mapping interface that looks at children’s outcomes in adulthood.
Television has long been the go-to medium for reaching audiences at scale. The first TV advertisement in the U.S. — a spot for Bulova Watch — aired in 1941, costing the company a cool $9, Quartz reports. That spot opened the floodgates for the TV advertising industry to grow into what's now an estimated $70 billion industry.
Jerry González, the trumpet player, percussionist and world-known Latin Jazz legend, died in Madrid, Spain. He was 69. González, of Puerto Rican background, was a product of New York’s El Barrio, the hub of New York’s Puerto Rican community, and the cradle of transformed Afro-Cuban rhythms that gave birth to Salsa music and new Latin Jazz forms.
The focus is on diversity in pop culture for Hispanic Heritage month. When it comes to pop culture, many Americans are welcoming of Spanish-language media, while roughly one-third say there should be more representation in the media
As digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.
The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.
What tech tools does your agency use to facilitate agency growth and new business acquisition? In 2017, Scott Brinker estimated the average enterprise uses over 1,000 cloud services across all departments. Granted, your agency may not be enterprise-sized, but have you taken a count of how many tools your agency uses? Do you know which ones are helpful and how many of them are under-used or only partially implemented? How do you find good ones? By Mark Duval / Duval Partnership
The rise of the U.S. Hispanic population and labor force is setting pace to be the next demographic phenomenon, with Latinos accounting for more than half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040-2045. And that population increase has significant implications when it comes to consumption, largely because the median age of U.S. Hispanics is notably lower than that of non-Hispanic White consumers.
So last week I posted about portfolio momentum as described in “The Granularity Of Growth” and mentioned that share gain only accounted for a measly four per cent of compound revenue growth for large companies across a five year time frame. But why is that, and when do companies benefit from share growth? by Nigel Hollis
The Ad Council presented Univision Television Station Group, part of the local media division of Univision Communications Inc. (UCI) with the 2018 Catalyst Award for its extraordinary support of the Ad Council's public service campaigns.
By digitally tapping into international waters to reach new and emerging markets in China, India, Indonesia, and Malaysia, among others, brands will expand their audience pool and reach. With the Mastercard Center for Inclusive Growth predicting consumer spending in these regions to reach $9.1 trillion by 2026, brands will grow their global presence exponentially, all with low risk and high reward potential.
Brands come in all sizes and in a multitude of categories, but all brand marketers have something in common: They want their marketing messages to reach customers and prospects at times and in places where they will be most effective. With the widespread and growing availability of location-targeted mobile ad technology, they're now able to do that as never before.