SoDA conducted three tracking studies in 2020 to better understand how agencies were navigating the disruption, areas of operational readiness, financial performance for the year, and the initial outlook for 2021.

Media is one of the key strategic pillars in any marketing strategy. Progressive marketers view media as an investment that will drive business growth in both the short and long term, and this is elevating media as a focus for Chief Marketing Officers.

Univision Communications Inc. announced the promotion of Jason Strongin to Senior Vice President of Audio Sales and Client Solutions, effective immediately, as part of a broader strategic change to its nationwide audio sales structure.

As live events return, safety remains a key factor for attendees — it must be central to the planning process

This webinar presents a deep-dive on the progress being made by WFA members towards delivering the future-fit marketing organisation in conjunction with our recently published report.

Under Comcast NBCUniversal’s newly launched Plan Your Vaccine awareness campaign, Telemundo will provide news, information and resources in Spanish, through Planifica Tu Vacuna, a comprehensive interactive tool in Spanish, to help Latinos plan for their COVID-19 vaccination.

Salem Media Group, Inc. announced that the highly rated show “Don Cheto al Aire” is now in the Seattle-Tacoma market through its recently launched AM radio station: La Patrona 1680.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.

According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), despite a multicultural majority among the under-18 age segment, most non-Hispanic white (NHW) teens do not experience the MC majority reality in their daily lives—from their schools and neighborhoods to their friendships online and in real life. Regardless of race or background, teen stress levels are high, trust circles are tight and vary among kids and parents, depending on culture, age, and experience with organizations and institutions.

The unemployment rate has come down significantly since last spring, falling to 6.3% in January 2021. But labor market disruption remains a hallmark of the COVID-19 recession.

One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis.

For a culture often defined by coming together, such as through family meals, worship services and visits to the barbershop or salon, 2020 presented Black families with shared and unique obstacles, especially families with kids. As a result, many Black families found new ways to engage with content celebrating Black culture and about Black identity in America.

Telemundo announces 2021 “LATIN AMERICAN MUSIC AWARDS”

The way advertising really pays for itself is by seeding positive impressions that will influence people when they are ready to buy the category, at some point in the future.   By Nigel Hollis

The vibrant multicultural imagery and prose radiating from the recent presidential inauguration sent a clear message - the U.S. is undeniably multicultural and the new administration has gone all-in on multiculturalism.  By Lee Vann

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