Amid the current debate on immigration reform, much attention is on House members and how their vote for or against reform will play in their home districts. But many congressional districts have a huge number of naturalized immigrants and young Asians and Latinos who are entering the electorate, and who deeply support immigration reform.
Facebook has emerged as a cost-effective channel for driving both brand and direct response objectives but most marketers are still trying to find the magic recipe for getting the most out of their spend here.
No, no and no. Stop. Niet. Nein. Stay away! Don't even think about it. Leave it to me! I do this for a living, seriously. It's how I pay for my frijoles! Yankee go home! What do you mean you are already at home because this is your country?
Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends among U.S. Hispanics.
TD Bank recently found via its inaugural TD Bank Checking Experience Index that 80 percent of Hispanic consumers consider their day-to-day banking experience to be excellent or very good, even though they are more likely to be paying a fee for their primary account relative to the overall population (65 percent versus 57 percent).
The nation’s Hispanic population, while still anchored in its traditional settlement areas, continues to disperse across the U.S., according to a Pew Research Center analysis of U.S. Census Bureau data.
Chief marketing officers at big brands have historically paid little attention to the machines that sit on their stores' countertops.
Millennials represent the fastest-growing group for travel spending and, according to American Express Business Insights, their spending grew 20% in 2010 despite the down economy and poor job market.
Adriana Cisneros assumes the role of CEO (Chief Executive Officer) of Cisneros after seven years at the company, the previous three as the company’s Vice Chairman and Director of Strategy.
The US mobile ad market is coalescing around two major players, based on eMarketer’s latest estimates of US digital ad spending.
There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it’s critical to talk to your consumer, to hear their voice.
Epsilon released the annual 2013 New Mover Report, which looks at consumers’ spending habits and brand affinity when they move. Analyzing samples of new movers compared to the general population, this year’s study identifies a selection of consumer groups which are, or are not moving, that many marketers may be overlooking.
A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.
Ten years ago, the smartphone was in infancy, tablet computers as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use.
Mobile is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide. While mobile internet ad spending as a share of the total digital market is largest in North America, it’s growing in every region around the world.