My last publication dealt with the heavily talked about “total market approach” to advertising.   That total market approach is derived from today's move in our society into becoming Hybri-cultural.   By Enrique Turégano, alPunto Advertising - Tustin, CA

The National Academy of Television Arts & Sciences (NATAS) is proud to announce three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.

For the second consecutive year, d exposito & Partner, ConAgra Foods and DDB San Francisco were recognized with a 2014 David Ogilvy Award, winning Silver in the Food & Grocery category, at an award celebration held last night at the Marriott Marquis in New York City's Time Square.

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well as their levels of collaboration and decision-making responsibility.

These days, brands work with too many agencies, creating a sense of strategic competition, and the big-idea model has shifted to a series of smaller ideas, customized to a billion potential eyeballs. 

Entravision Communications Corporation announced that the company has appointed Hilda Garcia to the newly created position of Vice President of Multimedia Content and Community Development, effective April 1, 2014. 

One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study.  About half of social media activity while users are watching TV relates to the TV programming.

If Hispanic Adult Millennials could have their ideal work schedule, what would it be? Tr3s has the answers, drawing from data from its soon-to-be released 2014 Hispanic Adult Millennial study.

Total advertising expenditures increased 0.9 percent in 2013 and finished the year at $140.2 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2013 rose 1.6 percent versus the year ago period.

Nielsen announced the promotion of Mónica Gil to Senior Vice President and General Manager of Nielsen’s new Multicultural Growth and Strategy team, effective immediately. Multicultural Growth and Strategy is a part of Nielsen’s External Affairs group and will drive business growth by providing market understanding and delivering comprehensive strategies to reach multicultural consumers.

As the media industry prepares for this year’s Upfront season, Univision Communications Inc. announced the launch of a major integrated marketing campaign, “Return on Influence.” The campaign, targeted to client-side marketers and advertising agency executives, focuses on debunking common myths about marketing to U.S. Hispanics. It also features Post Honey Bunches of Oats and Nissan as advertisers who have successfully driven sales with Hispanic consumers by partnering with Univision.

The paper illustrates in-image advertising’s effectiveness through five case studies with major brand advertisers including Activision, Cat’s Pride, Garnier, Mazda and the Northwest Dealer Group (NDG), each showing increases in key areas, such as brand lift, click-through rates, engagement, time spent, and more.

Enrique Marquez, a Leo Burnett planner, has been diagnosed with ALS and this is a fundraiser that’s going around to raise money for him.

We at HispanicAd.com post this fundraiser to help KIKE in the hopes that our Industry can show their support by contributing for his cause.

Despite a successful IPO, brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value. According to a recent survey conducted by Social Media Marketing University, 45.1% of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the platform for marketing, followed by ‘building an audience’ (42.1 percent) and ‘engagement’ (36.8 percent).

When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?

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