Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence?  Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD.

beIN SPORTS’ beIN BED campaign was awarded four separate awards at the 2018 Clio Sports Awards. The beIN BED campaign was recognized in the categories of Social Media, Direct, and Integrated Campaign, including a Gold Award for Social Media Multi-Platform campaign, two Silver Awards for both Direct Social Media and Integrated Campaign and a Bronze Award for Social Video.

CNN en Español will air it signature series DocuFillms, this time with a special edition  ‘Rescuing Havana’, presented by Juan Carlos López, US Political Director & Anchor for CNN en Español in Washington DC.

During its Upfront presentation to advertisers, NBCUniversal Telemundo Enterprises announced new multi-platform partnerships with E!, Hulu, and SportsManias, anchored on original content co-creation and scalable co-distribution.

The digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy.

As the network recognized for redefining Hispanic media and keeping pace with the evolving media consumption habits of today’s Hispanics, NBCUniversal Telemundo Enterprises announced an extensive programming lineup for the 2018-2019 television season featuring more than 950 hours of new series and multi-platform original content.

Marketers seek more customer data, but many struggle to make sense of what the numbers are telling them.

Mexico Media Reps, a dba for Media Access Partners, Inc., announced he formation of an unwired radio network in Northern Mexico.  The Border Radio Network is comprised of top tier radio stations located within and serving the 10 major Mexico border markets.

Veteran soccer commentator and play-by-play announcer known for his unmistakable goal call, Andres Cantor, won his fifth Sports Emmy for Outstanding On-Air Sports Personality in Spanish at the 39th Annual Sports Emmy Awards for his work with Telemundo Deportes.

A recent study by the IAB UK is simply titled ‘Digital Ad Effectiveness’ and the analysis, which references work conducted by Kantar Millward Brown among others, finds that digital is indeed effective. So how come TV, radio and other studies find digital to have a weaker influence? Is it simply a matter of biased research?  by Nigel Hollis

Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as a result of the recent Facebook issues. So where does that net out for marketers?

ANA client-side membership is overwhelmingly female, white, and heterosexual — but nonetheless is more gender and ethnically diverse than CMOs at ANA member companies.

The industry is a blaze just before Upfront Week, Gizmodo's Special Project Desk writers Kate Conger, David Uberti, and Laura Wagner wrote this article about their parent company Univision, it’s worth a read.  In two words, OUCH & WOW!  Give us your thoughts. 

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

Telemundo Deportes and Panini America celebrate the countdown to the 2018 FIFA World Cup RussiaTM by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup.

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