We’ve now reached the crux of the matter when it comes to the ad biz.

GOOOOOOOOOL!!! Sprint is joining forces with Telemundo Deportes as the halftime sponsor of Telemundo's Spanish-language coverage of the 2018 FIFA World Cup Russia™.

According to Asian-Americans: Digital Lives and Growing Influence, a Nielsen report released, Asian-American consumers are growing faster than the general population and maintaining income and education rates higher than any other racial or ethnic group. Asian-Americans continue to make gains as tech-enabled influencers with unlimited potential. As the fastest growing ethnic group, Asian-Americans' consumer buying power has grown exponentially to $986 billion, up 257% since 2000, versus 97% for the total U.S.

Total media ad spending worldwide will rise 7.4% to $628.63 billion in 2018, according to eMarketer's latest report, "Global Ad Spending: The eMarketer Forecast for 2018."

Republica announced the promotions of Michael DeJesus and Federico Giraldo to creative directors. In their expanded roles, DeJesus and Giraldo will report to Chief Creative Officer (CCO) Milton Lebron and help lead the agency’s award-winning creative team.

For veterans of Hispanic broadcast media with ties to Puerto Rico, the name Billy Fourquet is synonymous with radio stations owned by Spanish Broadcasting System.  By Adam Jacobson

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • Protestantism began because the Catholic Church was selling indulgences: documents that exculpated the dead and the alive from spending time in hell or purgatory.
  • Yup, the Holy Church literally was, and possibly still is, a “salvation retailer”.
  • In the 1500s some mid-level religious staff mostly in Northern Europe “protested” this questionable practice.
  • Politics kicked in.

You can say that Cinco de Mayo is a “crown import,” and we pretty much owe it to Corona (Crown) — a Mexican beer. It might have been the effect of too much beer, or maybe just too much marketing. Blame it on the guac, the fajitas, the uplifting sounds of mariachi bands, the colorful Mexican flags, the margaritas, the beer … and more beer. And don’t forget the lime — another clever marketing stunt that demonstrates, once again, that advertising really works! Other beer brands have followed suit, but this “historic event” has turned so proprietary for Corona that nobody else comes close. Corona has even gone as far as to write “Cinco” with the very distinctive Corona font!  By Luis Miguel Messianu, Creative Chairman-CEO Alma, Miami

GroupM released a new report, “State of Digital,” offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers.

Fifty-nine percent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the “Digital Content NewFronts: 2018 Video Ad Spend Study”. Furthering the trend, more than 50 percent of buyers plan to increase digital and mobile video spending in the next 12 months, with the additional spend primarily coming from expanding budgets.

Have you ever set out to add complexity to a problem or project?  Probably not.  In the history of business, the typical goal is to simplify, focus in, and define problems and solutions to be grasped and broken down into digestible pieces so teams can move forward without becoming paralyzed by the enormity of the task.  

Millennials' behavior is among the most scrutinized, but don't be too quick to stereotype this generation.

In the latest edition of the Hispanic Radio Podcast from Streamline Publishing’s Radio + Television Business Report and Radio Ink, Isaac Mizrahi, co-president and COO of Miami-based multicultural advertising agency Alma, discusses the important role both Spanish-language radio and English-language radio targeted to Hispanics has for the marketers and advertisers he works with on a daily basis.

Twentieth Century Fox is having an open casting call in Orlando for the lead roles in “West Side Story,” a new film version of the Broadway musical to be directed by Oscar-winning filmmaker Steven Spielberg.

Hemisphere Media Group, Inc. has entered into an agreement with Laguna Productions, Inc. to acquire exclusive worldwide transmission rights in perpetuity to 25 Mexican and U.S. Hispanic movie titles. Rights to the films include all forms of transmission, including pay-TV, free-TV, VOD, over-the-top, and digital.

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