The COVID-19 pandemic has upended the US economy. Headlines highlighting a return to economic growth mask a deeply unequal recovery for workers.

The news media’s transition to digital has brought major upheaval to the industry – including a multitude of new providers and ways to get to news. And just as American news organizations have had to drastically reevaluate their business models, it would make sense that researchers who are trying to measure the U.S. public’s news consumption also need to reexamine the traditional ways they have done so.

Univision will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.

TurboTax, from Intuit Inc., announced the launch of its Latino-focused integrated marketing efforts.

What The Recent GameStop Mania Reveals About Our Collective State Of Mind

This is the sixth annual State of Latino Entrepreneurship report where we have collected robust survey data from Latino-owned businesses across the country to provide a timely account on the fastest-growing segment of the U.S. business population.

In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.

Sharper metrics should help to prime the DOOH market for post-pandemic growth

The National Association of Broadcasters (NAB) announced the creation of an advisory committee to the NAB Board of Directors that will provide insights and suggestions on diversity, equity and inclusion (DEI) issues.

Univision Communications Inc. announced it has acquired VIX, Inc., an ad-supported streaming service that offers video-on-demand content to U.S. Hispanics and consumers throughout Latin America.

Estrella Media announced that the long-awaited bio series Súbete A Mi Moto, based on the story of the Menudo Band, will premiere in the U.S. on the EstrellaTV network.

The report studies the media landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Sales Department Structure, Training and Development, Setting Appointments and Sales Process, Sales Enablement, Culture and Industry Outlook, and the effects of COVID-19 on the Media Sales landscape.

As new headwinds and market conditions present themselves, marketers across the retail landscape often can be found reshaping growth strategies. Last year — the year that shall not be named — was a case study in on-the-fly strategizing thanks to how the pandemic upended elaborate plans and mainstay messaging. While becoming the largest news story in decades, it also forced most marketers to reassess priorities and reconsider how their brands and products fit into such strange and new consumer lifestyles.

According to KPMG’s Corporate Data Responsibility survey, 97% of American consumers indicated that data privacy is important to them, yet 68% don’t trust companies to ethically sell personal data. And COVID-19 has only made consumers more aware of data privacy issues—making it even more imperative that companies act responsibly.

I've always found extremes uncomfortable. Back in the day, when everything in advertising agencies bent to the latest whims of the creatives, us media guys chuntered on.  By Brian Jacobs - The Cog

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