Mr. Garcia will support the revenue team in developing and selling unique content to a broad consumer audience while also positioning Entravision at the forefront as a customer centric communication and marketing solutions platform.  

“September and October of 2008 was the worst financial crisis in global history, including the Great Depression,” former chairman of the U.S. Federal Reserve Ben Bernanke has observed. The bottom fell out of the economies in many nations, ushering in widespread malaise. A decade later, economies have gradually recovered and the public mood has rebounded, especially in some of the hardest-hit advanced economies, according to a spring 2018 Pew Research Center survey of 27 countries around the globe.

In the past, TV advertising's value was obvious. Ask anyone "Where's the beef?" or "Can you hear me now?" and chances are they'll immediately associate those questions with Wendy's and Verizon. But in the digital-first world, TV's place in an omnichannel marketing strategy is shifting.

When a consumer finds a product they like—the perfect shade of red lipstick or a pair of shoes they can wear all day without a fuss—they tend to become repeat customers.

  By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • The Democratic Party should shift to the center and build a tent big enough to accommodate independents, moderates, disenchanted conservatives and the like, right?
  • RIGHT?

“Build The Wall” has long been a mantra of the nationalist, anti-immigration movement in the US. But Dallas-based agency Richards/Lerma has turned a symbol of divisiveness into a way to welcome immigrants and visitors to Dallas through Welcome Walls.

 

Netflix, Hulu, Amazon Prime, YouTube… if you’re not tapping into Streaming Video on Demand (SVOD), you’re missing out on a huge opportunity. According to a 2017 study conducted by Fluent LLC, SVOD usage has surpassed cable, with 67 percent of U.S. internet users streaming video on demand, versus 61 percent who are consuming through cable. And according to Cord Cutter News, over 9,000 Americans are ditching cable each day.  By: CMC Research Chair Nancy Tellet

In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why,

There's been a recent trend among many brands of moving their advertising in house, as first reported by the Association of National Advertisers in 2013. Many companies cite faster turnarounds and lower costs as top reasons to make the move. Although the popularity of going in house hasn't yet reversed, an increasing number of brands are realizing the choice isn't always cut and dry, and that bringing advertising in house isn't always as effective and efficient as they initially believed.

Is the "like" on social still enough? How about the share or impression? Those are the questions many brands are asking after years of being inundated with vanity metrics on the reach and impact of ad campaigns.

Working in advertising isn’t enough to prevent a person from becoming fed up with the ads they see.

Lin-Manuel is truly emblematic of the American Express brand. He is someone deeply committed to his local communities – including Washington Heights, a neighborhood in the northernmost part of Manhattan, where he grew up and now lives with his family.  On Monday, September 17th, American Express is rolling out - this Spanish version of the ad via media such as Telemundo.


Just when you think teens and young adults never look up from their screens, think again. Although every generation is using Facebook, Twitter, Instagram, YouTube and new platforms that are developing on the daily, social media is not the only way! That’s right, face-to-face connections are here to stay.  By: CMC Research Chair Nancy Tellet

Music has long been a cultural connector for Latinx* consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.

Today’s world has never been more connected. And the advent of social media has served as the catalyst to this, connecting people far and wide across multiple platforms and throughout a myriad of interests.

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