In theory the application of zero-based budgeting to marketing ought to be a good thing: no more budgets based on historical spending and funds allocated between options based on current performance. What is not to like? How about the fact that there is often a huge divide between theory and practice?  by Nigel Hollis

Companies in Latin America will soon have access to national reputation rankings through which they will be able to measure their positioning facing different audiences, thanks to a partnership between Reputation Institute, a global consulting firm and Newlink, a collaborative consulting firm in South Florida with offices in Latin America, United States, and Europe.

Univision Network will celebrate Mexican Independence directly from Mexico City, Los Angeles, and San Antonio.

Amid concerns about automation, the need for new skills, an aging workforce and tightening labor markets, the make-or-break issue facing companies this year is the need for realignment among the C-suite to focus on business’ evolving role in society.

When it comes to attracting the biggest possible audience for your radio station, syndicated programming could be a part of the mix. Spanish-language radio stations are no different, and that's where GLR Networks seeks to fill a void in communities across the U.S. where the Hispanic population has grown, but the in-language media choices remain thin. In this latest Hispanic Radio Podcast, four genres of programming offered by GLR are discussed by VP of Affiliates and Programming Jimmy Perez.

The poverty rate dropped consistently every year from 2015 to 2017 — a total of 2.5 percentage points — to a rate of 12.3 percent in 2017.

It is hardly news that women—particularly women of color—are chronically underrepresented in the US tech sector. Perhaps more alarming is that the trend is headed in the wrong direction. The percentage of computing roles women hold has largely declined in the United States over the past 25 years.

AIRE Radio Networks, the official radio network of Spanish Broadcasting System, Inc. ("SBS") announced the September launch of 'La Mezcla con Alex Sensation', the first syndicated radio program ever hosted by Alex Sensation.

Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners.

With major issues in the headlines affecting the multicultural community, there is no shortage of information sharing and social activism—both with in-person protests and social media fundraising. For example, according to the Washington Post, one in five Americans have protested in the streets or participated in political rallies since the beginning of 2016. Of those, 19 percent said they had never before joined a march or a political gathering.  By: CMC Research Chair Nancy Tellet

Bestselling author, speaker and TV host Gaby Natale has inked a deal with PepsiCo to empower and inspire the company's employees as part of its commitment to celebrating diversity during Hispanic Heritage Month.

At a time when gaining new customers is a critical strategy for growth, it's important marketers understand why Hispanic consumers are a key segment looking for all kinds of product and service solutions.   Within this community, Latinas in particular have a huge influence on household purchases, so getting to know them better will be integral to developing a brand's strategic marketing plans.

The agency will be renamed Republica Havas and will remain headquartered in Miami, with expansion plans to other key U.S. markets including New York, Chicago and Los Angeles.

This thought was prompted by a comment made by one of our clients. Usually when we talk about the benefits of developing a strong brand we focus on its potential to amplify gains, to sell more or to price higher; but what if the greatest benefit of a strong brand is to help a business survive setbacks?  by Nigel Hollis

In the latest episode of “Behind the Numbers,” eMarketer’s Eric Haggstrom and Chris Bendtsen discuss how traditional media is changing. Are people spending less time watching TV? Is radio staging a comeback?

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