By Gonzalo López Martí   - Creative director, etc./LMMiami.com

“Students are borrowing money they  do n ot haveto study stuff that does not matterto try and find jobs that do not exist.”
Tweeted by @charliekirk11

Miami-based independent marketing communications firm CCOM Group announced the rebranding of its business to represent the fluent and ‘always-on’ nature of today’s culture and the agency’s relentless effort to help clients authentically navigate this new and evolved space.

According to a new study from the Chief Marketing Officer (CMO) Council, news coverage about inaccurate, questionable and false digital media reporting measures have already caused 21 percent of marketers to pull back on advertising spend. More than 70 percent of brand leaders admit that negative news headlines have had an impact on budgets.

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

The other week I was involved in a little email exchange with my colleagues about the power of social influence. As usual I was getting boxed into the Luddite corner until I realize that what was worrying me was the apparent assumption that social influence was universal and all powerful. If so, I beg to differ.  by Nigel Hollis

On May 25th, only 30 days away, the European Union will launch the greatest privacy experiment in history. On that date, the General Data Protection Regulation (GDPR) goes into effect. It will immediately impact the more than 508 million people who populate the EU and multi-millions more throughout the world who collect personally identifiable information about EU citizens. Despite the hopes and claims for these highly complex proposals, no one knows the true impacts of these stringent regulations.

Despite the headlines about digital disruption in financial services, big banks are actually holding their own. Globally, financial-services revenues have grown 4 percent annually over the past ten years (thanks largely to growth in emerging markets), and fintech start-ups and large tech companies have so far captured only tiny slivers of market share.

In this latest Hispanic Radio Podcast from Streamline Publishing's Radio + Television Business Report and Radio Ink, Liz Castells explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and seek long-term revenue growth.

While the barriers hindering women from fully participating in the labor market make it unlikely that they will attain full gender equality within a decade, the report finds that in a best-in-class scenario—in which each US state matches the state with the fastest rate of improvement toward gender parity in work over the past decade—some $2.1 trillion of incremental GDP could be added in 2025. That is 10 percent higher than in a business-as-usual scenario.

Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in the media industry.

When researching Brand Premium I interviewed a well-respected agency planner who told me that the most effective marketing campaigns traded on people’s anxieties and insecurities. I am not convinced their assertion is true but in today’s turbulent times perhaps brands should have a responsibility to accentuate the positive not add to the negative?  by Nigel Hollis

Pretty much everyone watches TV, surfs the web, checks email and logs on to social sites, right? Wrong!

KIDDOS Magazine, a Florida based, kids focused magazine, whose mission is to help strengthen the bonds between parents and their children by providing value-based content and activities, announced it will be partnering in 2018 with Amigos For Kids, a non-profit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, to coincide with National Child Abuse Prevention Month in April to help disseminate awareness and education of child abuse prevention.

Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, was inducted into the 69th Annual Advertising Hall of Fame® at a Gala Dinner and Induction Ceremony on Tuesday, April 24th, 2018 at Cipriani Wall Street in New York City. The AAF Hall of Fame is undoubtedly the highest honor bestowed by America's Advertising Industry and it recognizes the most accomplished and legendary figures in advertising, bringing together the industry to celebrate the Biggest Night in Advertising.

NBCUniversal Telemundo Enterprises revealed its 2018 Upfront theme, “Beyond Language. Powerful Consumers,” underlying the value of the U.S. Hispanic consumer and Telemundo’s unique ability to tap into this segment’s growing pop culture, economic and political influence.

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