In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher is joined in the studio by digital strategist Chris Lundquist for a conversation about consumers’ view of loyalty and what the major motivators are for building that loyalty.

I was browsing the Kantar Media’s 2018 Dimensions report (well worth a read), when I came across a section on the need to strike a better balance between short and long-term. This seems to be a topic of increasing interest to marketers, but how do you find the right balance?  by Nigel Hollis

In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to coin into money”, which in simpler terms would be “to make money”.

When the EU's General Data Protection Regulation (GDPR) took effect earlier this year, it codified what marketers have known all along: accountability matters, and it's the defining quality by which consumers measure their relationships with the companies that access their data. The resulting shift in the way companies collect, process, analyze, and share data is not a switch that can be easily flipped. Establishing accountability to comply with regulations like the GDPR is a complex, multistep process that involves multiple teams.

Hemisphere Media Group, Inc. has finalized the acquisition of a 75% equity interest in Snap Global, LLC (“Snap TV”), a leading independent distributor of content in Latin America to broadcast, pay TV and OTT platforms.

Roughly 65 million fire emojis are used every day throughout social media.  While most of the time this popular emoji is used to add spice to a light-hearted tweet, Coral Gables based Alma wanted to take that energy and use it to help those affected by the very real fires happening in California. They responded to tweets that include the fire emoji, driving Twitter users towards our donation page that is seeking $10,000 for the wildfire relief fund, California Community Foundation. Help us by spreading awareness to our #FightFireWithFire donation campaign.

By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand's existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.

Luma Partners’ Terry Kawaja had quite the provoking title for his presentation at the recent Association of National Advertisers' Masters of Marketing Conference: “Fire Your CMO.”

In the latest episode of "Behind the Numbers," eMarketer's Karin von Abrams and GlobalWebIndex's chief research officer, Jason Mander, highlight key data from the new Global Media Intelligence report.

Increasingly, brands are opting to buy digital media through programmatic means, and the sharp uptick in adoption of this model is causing disruption among brands and agencies alike.

LBI Media, Inc. (LBI)  announced it is pursuing a financial restructuring.  To implement the restructuring, LBI and certain of its affiliates have filed voluntary petitions for relief under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware.

The Immigrant Archive Project (IAP) a 501-C3 nonprofit organization, whose mission it is to record, preserve and share the stories of immigrants in America, is celebrating its 10 year anniversary with the announcement of a college scholarship fund drive.  The IAP college scholarships will be awarded to gifted immigrants and the children of immigrants who are the first in their family to attend college.

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use as a benchmark), the Democrats harnessed voter anger against the current administration into a solid win by capturing the House of Representatives for the first time in eight years.

NBCUniversal Telemundo Enterprises announced a new business initiative by launching an e-commerce platform to expand and incentivize the Telemundo fandom experience, generate insights and additional revenue. The site includes a wealth of Telemundo and Universo branded items, and an ever expanding collection of show-specific product line

BOTTOM LINE: We are refining expectations for US advertising growth. We now call for +6.5% underlying expansion this year vs. our previously published +4.8% forecast. Our new 2019 forecast now calls for +4.0% growth, higher vs. our prior expectation.