Virtue, the creative agency born from VICE, and El Rey, the entertainment brand founded by Robert Rodriguez, have joined forces to launch LA REYNA, an agency partnering with brands seeking to connect with the rising US Hispanic market.

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

Who would want to be at an agency these days?  Pitch after pitch after pitch, controversy after controversy, new vendors every time you turn around, competition from (comparatively) new entrants.  It's no life for someone after a quiet life, that's for sure.  And now along comes a new threat: clients taking parts of the media agency role in-house, reducing their reliance on their partners and threatening agency revenue.  By Brian Jacobs

Sensis was named the 2018 Minority Marketing and Communications Firm of the Year by the U.S. Department of Commerce’s Minority Business Development Agency (MBDA).

The latest headlines, based on the Association of National Advertisers research, notes that three out of four marketers have in-house capabilities. The same research also acknowledges that 90% of ANA members still have a relationship with an agency, proving that agencies endure as we undergo the most massive transformation the industry has ever experienced. It’s also worth pointing out that some of these respondents may work at in-house agencies-the industry should be wary of reports where respondents are rating themselves.

Pinta has been engaged by Remy Martin, one of the world’s most recognized spirits brands, to help with its first-ever Hispanic marketing program.

Vertical3 Media, the Miami-based digital advertising and marketing agency, announced today that it is launching a new division, Vertical3 Travel, to boost the already booming hospitality and travel sector in Miami.

Let’s consider accuracy in agency positioning. Why is it important? How can you tell if your positioning comes across as authentic? And what does it cost you when it doesn’t ring true?  by Mark Duval / Duval Partnership

The number of marketers with in-house agencies has grown substantially over the past five years among members of the ANA (Association of National Advertisers), according to a new ANA study.

The Federal Bureau of Investigations has contacted the Association of National Advertisers (ANA) legal counsel regarding an investigation into the media buying practices in our Industry.  The ANA has sent the following letter to its members.

The ID Comms 2018 Global Media Transparency Survey has found that just 10% of advertisers rate levels of trust with their agency partners as high or very high. By contrast, the number who believe that trust is low has shifted from 29% to 40%, while the number who believe it is average has fallen by 12%.

How marketing leaders must build the right Agency Management competencies to enable their organization to do more.

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

What tech tools does your agency use to facilitate agency growth and new business acquisition? In 2017, Scott Brinker estimated the average enterprise uses over 1,000 cloud services across all departments. Granted, your agency may not be enterprise-sized, but have you taken a count of how many tools your agency uses? Do you know which ones are helpful and how many of them are under-used or only partially implemented? How do you find good ones?  By Mark Duval / Duval Partnership

Global music streaming service Deezer has selected MARCA Miami to introduce its FLOW service to the US audience. MARCA is responsible for strategy development, creative and media planning and buying.

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