Last week, close to a third of the Dallas offices of Publicis Sanchez Levitan was laid off. Los Angeles and Miami offices also laid off personnel. The new partnership between Publicis and Sanchez & Levitan calls for streamlining the operations and maximizing profitability.
UNO Hispanic Advertising + Design is the recipient of the Order of the North Star. Awarded by Secretary of State Mary Kiffmeyer on May 14, this honor was bestowed on UNO for the company's efforts in raising the profile of the
Radio Unica announced the acquisition of the assets of Miami-based MASS Promotions ("MASS") and related companies that provides promotions and merchandising services to clients targeting the Hispanic market.
More than two-thirds of major U.S. advertisers use Labor-Based compensation agreements with their advertising agencies (up from 53% in 1997), according to a new study just released by the Association of National Advertisers, Inc. (ANA).