López Negrete Communications has added a dedicated public relations division to its capabilities.

Last week, close to a third of the Dallas offices of Publicis Sanchez Levitan was laid off. Los Angeles and Miami offices also laid off personnel. The new partnership between Publicis and Sanchez & Levitan calls for streamlining the operations and maximizing profitability.

UNO Hispanic Advertising + Design is the recipient of the Order of the North Star. Awarded by Secretary of State Mary Kiffmeyer on May 14, this honor was bestowed on UNO for the company's efforts in raising the profile of the

Moroch Partners is expanding its sales promotion and event marketing capabilities and fortifying its Hispanic marketing unit by announcing new management roles.

Creative Civilization - An Aguilar Agency has named Lorraine Pulido-Ramirez an account executive in the account service department.

Lincoln Mercury has named The Bravo Group as it's new Hispanic advertising agency of record to handle its expanding Hispanic marketing business.

CreatAbility is launching this month an U.S. Hispanic campaign for Holiday Inn hotels.

According to this year's Los Angeles Area Emmy Award nominations recently announced by the Academy of Television Arts & Sciences (ATAS), KMEX-TV received four nominations in various news categories.

They include:

Kmart Corporation named Don Coleman Advertising as its multicultural agency of record, expanding its African-American advertising and marketing support to include Kmart's Hispanic promotions.

Montemayor y Asociados announced that Nelda Carrizales Skevington has joined the agency as public relations manager.

Radio Unica announced the acquisition of the assets of Miami-based MASS Promotions ("MASS") and related companies that provides promotions and merchandising services to clients targeting the Hispanic market.

Environics Communications, Inc. announced it has relocated its U.S. office to One Landmark Square in Stamford, Conn., to accommodate further expansion in the United States.

More than two-thirds of major U.S. advertisers use Labor-Based compensation agreements with their advertising agencies (up from 53% in 1997), according to a new study just released by the Association of National Advertisers, Inc. (ANA).

Media Planning Diversity, a specialized unit of Media Planning Group (MPG) devoted to the U.S. multicultural marketplace, has formally opened the doors of its NYC-based office.

When considering which cool new products to buy, kids and teens are most likely to look to friends for advice, and many children under 12 would try a new product if it was suggested by their mother.

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