At the recent 2001 PR Week Awards in New York City, Bromley/MS&L was recognized for its client work with both Western Union and Boy Scouts of America in the categories of Non-Profit Campaign and Multicultural Marketing Campaign of the Year.

There is a huge untapped pool of potential volunteers and social activists in the U.S today: the 26 million young adults between the ages of 18-24. Success in reaching young adults requires you to rethink your messages, your recruiting methods and vehicles, and your expectations for volunteers.

According to industry sources, Siboney USA offices have been split and sold. Sanchez & Levitan has sold 49% of their company to Publicis. Publicis has acquired the Dallas and So. California assets, accounts and mindshare from Siboney. Thus, the new Publicis San & Levitan is born.

Miami based CreatAbility has been selected as Dunkin’ Donuts Hispanic agency of record. The agency is set to launch a series of Hispanic TV and radio spots for Dunkin’ Donuts to promote the restaurants’ breakfast sandwiches as well as other products. 

Burger King Corporation announced the debut of its new national broadcast advertising campaign. Entitled THE WHOPPER SAYS:, this new campaign marks the first effort of new advertising agency McCann-Erickson, targeting burger lovers.

Roberto Hernandez has been named Vice President Account Director at Burrell Communications in Chicago. Previously, Mr. Hernandez was VP Director of Planning at Y&R Chicago .

Two months after the San Antonio Express-News awarded the Hispanic marketing account to Creative Civilization - An Aguilar Agency, the agency has now been awarded the entire marketing and advertising account.

Saatchi & Saatchi's Conill Advertising announced that Caleb Windover has joined the agency as Media Director in its New York City headquarters. Mr. Windover was most recently Co-Founder and Media Director of Marketing Solutions Media Corporation, a New York City-based media company.

Continuing on the success of Heineken's popular Hispanic advertising campaign, Heineken USA, Inc. is introducing three new :30 television spots for the growing Hispanic market.

SiboneyUSA/Dallas announced that its client Quaker State Motor Oil debuted a national television campaign targeting the Hispanic consumer starting March 1.

AARP announced that HeadQuarters Advertising of San Francisco has been named to provide brand and direct advertising to enhance the Association's presence in the Hispanic community.

Domingo Vara Chevrolet has named Creative Civilization – An Aguilar Agency to lead its advertising and marketing efforts for South Texas.

After a three-month review, Verizon Information Services has announced its selection of Deutsch Inc. to handle the integrated $30 - $50 million SUPERPAGES assignment, which includes SuperPages brand yellow pages and

DDB Worldwide Communications Group Inc has acquired a stake in del Rivero Messianu in Miami.

As part of its on-going commitment to promote oral health in the Hispanic community, Colgate-Palmolive has announced that Myrka Dellanos will serve as the new spokesperson for Colgate toothpaste.