Call for Stories. Writer and Performer seeking inspirational and insightful stories from the Hispanic advertising trenches for use in developing a story collection (in the spirit of Asopao for the Soul) and possibly a performance piece based on characters (i.e.

Verizon Communications has appointed a new partnership of Draft Worldwide, New York, and Lowe Lintas & Partners, New York, as its advertising agency of record.

Anheuser-Busch announced a new ad campaign for Tequiza, encouraging adult consumers to, "Speak your mind. Drink your beer."

Sam Pagan has joined Newsday's Spanish language newspaper Hoy in New York as National Sales Manager. Previously, Mr. Pagan was heading the Northeast Sales office for SportsYa!, a sports internet venture targeting the Hispanic Market.

Caballero Television announced that an LMA has been signed which will allow the company to operate K57IG in Dallas, a new LPTV currently under construction at Cedar Hill tower farm.

Miami based CreatAbility will launch this month Mayfield Ice Cream’s first-ever Hispanic market advertising campaign. Mayfield, known for its colorful yellow and brown packaging and the Jersey cow on its logo, is the #1 selling ice cream brand in the Southeast.

Marshalls announced that it will conduct a competitive review of advertising agencies for its Hispanic advertising efforts. Publicis Sanchez & Levitan based in Miami, has been the agency of record for the past three years.

Bates Latin America is expanding the offices of one of its biggest markets: Argentina. The announcement was made by Gary McBride, President of Bates Latin America, and head of all Latin American operations within the Bates Worldwide network.

ICOM (International Communications Agency Network, Inc.), one of

Enlace Communications has won the Ask Jeeves en Español advertising campaign to launch Pregunta.com for the U.S. Hispanic market, announced Rochelle Newman-Carrasco, President and Principal, Enlace

La Agencia de Orcí announced the launch of a national Hispanic ad campaign for Washington Mutual Inc. The TV, radio, print and outdoor campaign is began in March and will continue to run through the end of the year.

The Interpublic Group of Companies, Inc. ("Interpublic")and True North Communications Inc.

CreatAbility was one of nine independent agencies in the Southeast last week to join 90 firms from around the world in acquiring Worldwide Partners, Inc., the largest strategic business network of independent, owner-operated marketing and communications firms.

Building on the momentum of last year's highly successful Hispanic advertising campaign which contributed to record system-wide sales for the Mexican chicken chain, El Pollo Loco announced the launch of a new Hispanic campaign titled "Una Locura sin Fin" or "A Never-ending Craziness/Madness."

Dallas-based Grupo Samba has officially launched operations as an independent firm offering integrated marketing services specializing in the US Hispanic market. The firm had been incepted and began operations as Dieste & Partners' interactive unit.

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