After a three-month review, Verizon Information Services has announced its selection of Deutsch Inc. to handle the integrated $30 - $50 million SUPERPAGES assignment, which includes SuperPages brand yellow pages and SuperPages.com.
Kellogg USA announced the consolidation of its United States advertising with Leo Burnett, Inc. Business currently managed by J. Walter Thompson in the U.S. will be transitioned to Leo Burnett over the next few months.
Sprite is bringing the voices of teens and young adults to the forefront through a freestyle rap advertising campaign, "Voices of the Street." The new campaign debuted on Fox Network's Sunday evening and NBC's NBA programming.
Ford Motor Company named Zubi Advertising Hispanic media buying agency of record for all brands and business units nationwide. As of January 1, 2001, the Miami-based agency has been managing and implementing the consolidation of U.S.
National Latino and Jewish leaders will convene in Washington, DC, March 4-5, 2001, to explore issues of common concern and to craft a Plan of Action in order to establish a systematic and permanent cooperative relationship.
The name Conexión/ele has been selected for the Latino marketing unit affiliated with Slingshot, LLC in Dallas. The group is comprised of the account service and creative teams formerly at Grupo Cuatro Publicidad, the Hispanic managed division of Berry Brown Advertising.
Ingrid Iannotti Reyes has been promoted to Vice President Media Director of Anita Santiago Advertising, it was announced by Anita Santiago, president of the Hispanic language advertising agency based in Santa Monica, California.
The Vidal Partnership unveils a new multi-media advertising campaign today to introduce Cingular Wireless to the U.S. Hispanic market. The campaign, which focuses on the power of human self-expression, launches on network and spot television this week.