Domingo Vara Chevrolet has named Creative Civilization – An Aguilar Agency to lead its advertising and marketing efforts for South Texas.

After a three-month review, Verizon Information Services has announced its selection of Deutsch Inc. to handle the integrated $30 - $50 million SUPERPAGES assignment, which includes SuperPages brand yellow pages and SuperPages.com.

DDB Worldwide Communications Group Inc has acquired a stake in del Rivero Messianu in Miami.

As part of its on-going commitment to promote oral health in the Hispanic community, Colgate-Palmolive has announced that Myrka Dellanos will serve as the new spokesperson for Colgate toothpaste.

Kellogg USA announced the consolidation of its United States advertising with Leo Burnett, Inc. Business currently managed by J. Walter Thompson in the U.S. will be transitioned to Leo Burnett over the next few months.

ZGS Communications, a Hispanic Agency in Washington, DC, has promoted Patricia Rivera-Gaitan to Director of Client Services.

Sprite is bringing the voices of teens and young adults to the forefront through a freestyle rap advertising campaign, "Voices of the Street." The new campaign debuted on Fox Network's Sunday evening and NBC's NBA programming.

The Arvizu Advertising and Promotions team increases by three with the hires of a new Finance Administrator, Xavier Ortega; Account Executive, Carmen Ranck; and Copywriter/Translator, Myrna Mando.

Health Net of California has entered into an agreement for Ad Américas to serve as agency of record for advertising directed at California’s growing Latino population.

Ford Motor Company named Zubi Advertising Hispanic media buying agency of record for all brands and business units nationwide. As of January 1, 2001, the Miami-based agency has been managing and implementing the consolidation of U.S.

HBC Los Angeles, Inc., a subsidiary of Hispanic Broadcasting Corporation and La Agencia de Orci & Asociados, announced the launch of a highly targeted direct mail campaign in Fortune magazine.

National Latino and Jewish leaders will convene in Washington, DC, March 4-5, 2001, to explore issues of common concern and to craft a Plan of Action in order to establish a systematic and permanent cooperative relationship.

The name Conexión/ele has been selected for the Latino marketing unit affiliated with Slingshot, LLC in Dallas. The group is comprised of the account service and creative teams formerly at Grupo Cuatro Publicidad, the Hispanic managed division of Berry Brown Advertising.

Ingrid Iannotti Reyes has been promoted to Vice President Media Director of Anita Santiago Advertising, it was announced by Anita Santiago, president of the Hispanic language advertising agency based in Santa Monica, California.

The Vidal Partnership unveils a new multi-media advertising campaign today to introduce Cingular Wireless to the U.S. Hispanic market. The campaign, which focuses on the power of human self-expression, launches on network and spot television this week.

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